SONO Hotels & Resorts Asia

Our 5 lifestyle brands; Cross, Cross Vibe, Away, Lumen and Cross Collection – located in Indonesia, Thailand, Japan, and Vietnam.

Cross - Luxury by Design CROSS embodies a refined and unequivocal persona that is embraced by all elements of the property: Design, Service and Location. A truly unforgettable holiday experience.

Cross Vibe - Stay Chill Enjoy CROSS VIBE is a lifestyle brand – an extension of CROSS’s subtle luxury while differentiating itself to be more youthful, trendy and design-focused.

Away - Escape Everyday Life For those looking to escape the hectic routines of modern life, AWAY offers the ultimate retreat – a sanctuary to relax and unwind while inspiring vacationers to get the most out of their holiday.

Lumen - A Brighter Way to Stay LUMEN is the bright choice – a smart way to stay with localized, affordable and personalized services for every unique traveler. Our memorable stays start as soon as the guests’ arrival and extend far beyond the guests’ departure.

Cross Collection CROSS COLLECTION ensures that you stay on top of the competitive market with unique, boutique, and independent hotels – carefully curated for their distinctive character and personality.