Philips Colgate SonicPro Kids

Meet Sparkly, a colorful, furry companion who makes brushing fun for kids. With the Philips Colgate SonicPro for Kids toothbrush and the SonicPro Kids app, kids are motivated to brush longer and better. In a survey, 98% of parents said it is easier to get kids to brush longer and better, and 96% brushed for 2 minutes or more across 2.8 million sessions.

Sparkly helps kids develop healthy habits by providing coaching on brushing techniques, rewards for completed sessions, and a Streak Challenge to brush twice daily. Parents stay in the loop with a Parent dashboard to track progress, choose rewards, and manage multiple kids—all via a Bluetooth-connected toothbrush. The Gentle mode timer supports a full two-minute routine, and rewards unlock gifts to dress and feed Sparkly.