Jack Daniel's AR Experience

Name: Jack Daniel's AR Experience
Rating: 4.2 (50 reviews)
Author: Brown-Forman

By: Brown-Forman

Food & Drink

Features & Capabilities

"Once consumers download the dedicated app, they can point their phones at any Jack Daniel’s Tennessee Whiskey bottle (from 50mL to 1.75L) to uncover the animations, voice overs, and all the stories that make the more than 150-year old brand so special, from the Cave Spring water to the distilling process, to name a few.

The AR experience is divided into three unique parts, each designed with the look and feel of hand- crafted models and integrate real-time, environmental lighting and textures. The first experience transforms the front label of the bottle into a miniature version of the Jack Daniel Distillery. The second walks step by step through the process of making Jack Daniel’s Tennessee Whiskey, and the third shares stories of the man himself, Jack Daniel.

This content is intended only for those of the legal drinking age. Please do not share or forward this content with anyone under the legal drinking age."

User Growth & Download Statistics

App

By:

Brown-Forman

Rating:

4.20

(50)

Version:

1.5 Last updated: 2019-12-20

Version code:

833874704

Creation date:

2019-04-15

Compatible devices:

Size:

205.27MB

URLs:

Website ,Privacy policy

Full description:

Source:

Apple Apps Store

Data ingested on:

2026-06-07

Compare stats and ranking:

Ranking

# 202,202 ▲ 1,045

For Developers

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Contact the developer

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Developed by:

Brown-Forman

Apple Apps Store

https://apps.apple.com/us/app/jack-daniels-ar-experience/id1459187589

Website:

https://www.jackdaniels.com/en-us/jd-ar

User Reviews

The reviews mostly flag reliability as the major issue: the Jack Daniel's AR Experience often fails to load or remains unresponsive, and many bottle labels aren’t supported yet. A smaller portion appreciates the AR idea and the brand's appeal. Wishlist items suggest interest in expanding content (e.g., more labels like Sinatra). In short, the concept has potential, but stability and label compatibility are the top pain points.

Pros

AR concept is appealing ('Very cool AR experience').
Nice app and great drink pairing mentioned by users.
Positive fan sentiment toward the Jack Daniel's brand/experience.
Some users express interest in additional content (e.g., other labels like Sinatra).

Cons

App frequently does not work or shows a blank/tan screen (unresponsive).</br>
Reliability issues across devices (e.g., iPhone Xs) and load failures.
Compatibility problems with certain bottle labels (Single Barrel, Rye, Tennessee Honey, etc.).
Overall reliability concerns overshadow the AR concept for many users.