Heineken AR Experience

Travel back in time and discover life at the Heineken® brewery back in the days.

Thirsty for history? With the Heineken AR Experience app, you can discover life at the Heineken brewery, today’s Heineken Experience, back in the days. Past and present connect as part of this AR journey. See how beer used to be transported by horse through Amsterdam’s inner city, how the brewery’s back area developed over time and how it was filled with beer - and life! If you feel like moving, grab a beer crate and hop into our game adventure! We need to collect and return our reusable Heineken bottles, which are the greenest option to enjoy your Heineken. See you in Amsterdam!

The full App experience is available at the Heineken Experience in Amsterdam. Download it upfront to get thirsty for more.

About the Heineken Experience

The Heineken Experience is an immersive brand experience within Heineken®’s former brewery. The historical building serves as a venue where guests can learn all about our Heineken® heritage, the brewing process, the innovations and sponsorships, and the best way to taste and enjoy a Heineken® beer. The Heineken Experience is located at the Stadhouderskade 78 in Amsterdam and is open for visits 365 days per year. Most recent information can be found on the Heineken Experience website:

Heineken Experience: www.tickets.heinekenexperience.com