Good On You – Ethical Ratings

I really love this app in theory. It is a great resource for trying to shop more ethically! I find it's most helpful when used to look up a company I'm considering buying from, read their research/rating, and make an informed decision about whether or not to buy. Where I think the app falls short is as a resource to discover new companies. It is difficult to use the filters to bring up companies that can actually provide what you are looking for in price range, product, or origin. I assume that the creators are Australian because there is a disproportionate number of Australian brands- which is totally fine but there should be a way to filter for country of origin as that is a large factor in environmental impact of the clothing. I have also noticed that the price range is almost never correct (a company with a 150 dollar v-neck might be marked $ while another with 70 dollar pants is $$$). If you are looking for a shoe company for some reason you will only find baby clothes brands! Don't get me wrong: all in all, this is a great resource with lots of good information. I think if it was more carefully formatted perhaps it would be even more useful.

I absolutely love the concept of the app and find myself visiting it whenever I’m in the market for something new. However, many brands aren’t featured and it doesn’t appear to be regularly updated. Recommended alternatives are rarely in the same category, price, or style - it feels very random and unhelpful. I also find the search/filter feature doesn’t work well. I love the app conceptually, but it could use some work to actually be effective in driving people to more ethical brands.

Really happy I found it. Looking forward to additional companies being reviewed!!! Wondering about the sponsored company’s, but trusting “Good on You” does this to promote the good companies and there’s no kick back. Thank you Good on You 💗