Fista MFA

Fista MFA is an AI-powered Merchandise Force Automation (MFA) application designed to help FMCG companies, distributors, consumer goods businesses, and retailers manage merchandising operations faster, more accurately, and with greater consistency. As part of the Sentia ERP ecosystem, Fista MFA integrates AI Planogram Detection, GPS-Based Store Visit Validation, Digital Surveys, and Online & Offline Support into a single platform that provides real-time visibility into field merchandising activities. By leveraging AI-driven automation, businesses can reduce manual audits, maintain consistent merchandising standards across every outlet, and improve overall field team effectiveness.

Why Fista MFA?
🤖 AI Planogram Detection for Accurate Display Execution
Ensure every product display complies with merchandising standards—without manual audits. AI Planogram Detection automatically analyzes product display photos to evaluate planogram compliance with greater speed, consistency, and objectivity. Your team no longer needs to perform time-consuming manual visual inspections, making merchandising audits significantly more efficient.
Business Impact:
✔ Automates over 320,000 AI-powered photo analyses
✔ Achieves up to 100% planogram compliance
✔ Reduces manual merchandising audits
✔ Improves display evaluation accuracy

📍 GPS-Based Store Visit Validation
Ensure every store visit is accurately verified. GPS validation, store photo documentation, and Check-In & Check-Out activities automatically verify field visits, ensuring complete accountability while improving visibility into merchandising operations.

🛒 Store Visit Management
Manage every store visit through a single mobile application. From Store Visit Lists, Digital Surveys, and Product Display Documentation to Visit Summaries, every merchandising activity is digitally recorded within one integrated workflow, enabling more structured and efficient field execution.

🌐 Online & Offline Ready
Keep your merchandising team productive anytime, anywhere. Fista MFA supports both online and offline operations, allowing field teams to continue working even in areas with limited internet connectivity. Visit data, surveys, and photo documentation are automatically synchronized once a connection is restored through the Upload & Sync feature.

Business Impact:
✔ 100% field data accountability
✔ Automates over 320,000 AI-powered photo analyses
✔ Improves field workforce efficiency by up to 40%
✔ Achieves up to 100% planogram compliance

Ready to maximize merchandising performance with AI?
Schedule your Fista MFA demo today.