夫婦仲改善～産後つらいを家庭で見直し子育てを楽しむ-ほくま

Released in Spring 2026.

A self-care app for couples, hokuma, offering relaxed insights into marital relationships based on psychological research, to help you continue to love your family.

70% of couples drift apart after childbirth.

Neither you nor your partner is at fault.

You just don't know what to do. (*1)

Delivering psychological knowledge to help you continue to love your family, in a relaxed, conversational style.

◆Features◆
【Daily Psychology Columns】
Based on extensive data from couples with harmonious relationships to those on the brink of divorce, you can read psychological tips for improving your marital relationship.

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I'm constantly checking social media out of anxiety... but I'm exhausted from being swayed by individual opinions...
These are evidence-based columns, carefully examining the content of research papers and specialized books, so you can gain knowledge with confidence.

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【Create Your Own Insight List】
Things you notice tend to get forgotten if you don't reflect on them.

You can create a list of things you noticed and things you want to try after reading the column.

-- During busy periods of childcare or work, you might forget what you learned... This easy-to-understand list of insights is perfect for busy parents.

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As an added feature...

[Reflect on gratitude and hard work]
You can record "thank you" and "I did my best" anytime,
supporting the habit of focusing on the good in yourself and those around you.

-- It can be used like a gratitude journal or a journaling app.
It helps you develop habits based on characteristics seen in happy marriages.

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◆Features◆
- No pressure to do it together as a couple; you can start it alone.
- Content that supports the emotional changes during pregnancy, postpartum, and childcare.
- Even those too busy with childcare or work to read books can read it in less than 1/100th of the time it takes to read a book.
- It incorporates ideas from many psychological genres, such as family psychology, anger management, and couple therapy, into everyday life. Despite being specialized content, it's easy to absorb, like a casual conversation with a friend.

◆Recommended for those who:◆
- Want to cherish their relationship with their spouse.
- Want to maintain the happy relationship they had as newlyweds.
- Feel a slight disconnect in communication with their partner.
- Have started to wonder why they got married.
- Don't really want a divorce. I want to find a way to avoid divorce.
- I'm confused by the changes in my feelings during pregnancy and postpartum.
- I tend to bear postpartum mental health issues and childcare fatigue alone.
- I often feel irritable and anxious.
- I'm looking for what's best for my child as a parent.
- I've never seen a harmonious marriage, so I'm not confident I can be like that.
- I want to re-examine my relationship as a couple/marriage from a psychological perspective.
- I'm not good at keeping diaries or records, but I want to organize my feelings on a whim.
- I want to develop a positive habit like a gratitude journal.
- I'm satisfied with input, but the reality doesn't change much.
- I'm exhausted from being swayed by social media and various information.

◆My thoughts on this app◆
When you feel uneasy in your marriage, you've probably already done enough to improve things like schedule sharing and task management.
But isn't the true ideal to be a couple/family that feels secure not just physically, but emotionally?
This app is designed to help couples and partners become aware of the emotional distance that tends to grow during the major life stages of pregnancy, childbirth, postpartum period, and childcare.

During pregnancy, the postpartum period, and once childcare begins, even if a couple's relationship isn't necessarily failing, many people feel a sense of "somehow drifting apart," "feeling misunderstood," and "wanting to be understood."

Amid the emotional ups and downs of postpartum life and the fatigue of childcare, it's easy to put your own feelings on the back burner or reduce communication with your partner.

This isn't unusual; many couples experience this.

This app, based on psychological insights into marital relationships and couple psychology, aims to provide an opportunity to gently re-examine your daily life.

It doesn't impose a "perfect marriage" or "how a family should be."

At your own pace, while cherishing your own feelings, you can gradually become kinder to yourself and your partner. That's the goal of this app.

*1 Reference: John M. Gottman & Nann Silver (authors), Hideaki Matsuura (translator) (2000) The Seven Principles for a Successful Marriage