COACH 360

Coach 360 is a smart coaching platform designed for Heineken Commercial Operations, helping sales managers such as Area Supervisors (ASMs) and Sales Supervisors (SSs) manage the entire coaching process for Sales Representatives (SRs).

With Coach 360, sales managers can:

View team performance at a glance: easily track KPI rankings from top to bottom performers.

Identify and coach low performers: select 2–3 sales representatives who need support and schedule focused coaching sessions.

Analyze performance in detail: view KPIs of each SR individually and by point of sale to understand strengths and areas for improvement.

Schedule and track coaching sessions easily: integrated notifications and reminders keep managers and staff in sync.

Record training results: check-in/check-out feature ensures every session is tracked and recorded.

Clear task assignment: track next steps after training to help sales staff improve and meet targets.

Coach 360 helps Heineken commercial leaders build stronger, more capable sales teams and improve execution efficiency at each point of sale.