ChooseBCause

Every purchase is a choice. ChooseBCause helps you make it with more awareness, without giving up the ease of everyday shopping.
Pick the causes you care about, from environmental sustainability to fair labor, from animal welfare to circular economy, and see how closely each brand actually matches your values. A clear, qualitative rating, never a cold number, points you toward the options that fit you best.

How it works

Choose your causes during onboarding, and update them anytime
Search for a brand or scan its barcode right in the store
See how well a brand aligns with the causes you've chosen
When a brand isn't a great fit, find better alternatives instantly
Track your Purchase Awareness Index, a journey that consistently rewards mindful choices over time, with levels and badges to unlock
Verified sources
Scores are based on recognized institutional certifications like B Corp and EcoVadis, or on ChooseBCause's own research when official certifications aren't available. Always clearly labeled, so you know what you're looking at.

Available in English and Italian.

ChooseBCause. Buy Well, Spend Better.