Ad Creative Weight

This extension helps "weigh" ad creative within DFP. It's only intended to be used in DFP.
What is Ad Creative Weight?
Ad Creative Weight is a Chrome extension designed to help analyze creative weight within DFP. It calculates load time, counts bytes, and performs WebPageSpeed tests for creatives. It is intended for use by TAMs and provides valuable insights for publishers.

Extension stats

This extension was removed from Chrome Web Store on 2023-09-20 due to Chrome Web Store policy violation
Users: 29
Version: 1.0.12 (Last updated: 2017-10-16)
Creation date: 2017-10-16
Risk impact: High risk impact
Risk likelihood: Very high risk likelihood
Manifest version: 2
Permissions:
  • activeTab
  • webRequest
  • webRequestBlocking
  • webNavigation
  • <all_urls>
  • *://*/*
  • storage
  • tabs
Size: 1.13M

Other platforms

Not available on Firefox
Not available on Edge
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Extension summary

This extension is for use within DFP for creatives. The extension only works on the creative detail page.

It looks for the link to preview the creative and uses that URL to analyze creative weight. It does three different types of analysis. It loads the creative in an iframe and calculates the time it took to load in the iframe. It uses the PageSpeed Tools insight API to load the creative to get a count of the number of bytes total and broken down by html, css, image and javascript. The last test it can do is a WebPageSpeed test.

To enable WebPageTest, you must enable in the options and provide a valid key.

This is an initial proof of concept done for TAM's who wanted to know more about their publisher's creatives.

Extension safety

Risk impact

Ad Creative Weight requires some sensitive permissions that could impact your browser and data security. Exercise caution before installing.

Risk likelihood

Ad Creative Weight is very likely to contain malware and should not be trusted. Avoid installing.

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