MitFit: AI Calorie Coach

Every tracker assumes you have time, consistency and discipline. Busy life doesn't work like that. You eat out. You miss the gym. You snack at 11pm. And every app makes you feel bad about it.

MitFit doesn't.

TELL IT. TRACK IT. LOCK IT IN.

Log a meal the way you'd tell a friend. Say it out loud, snap a photo, scan a barcode, or just type it. The AI works out the calories and macros. No searching a database. No weighing every ingredient. No 40-tap logging flows.

"chicken curry and rice, about a plateful" — done in four seconds.

And the meals you eat all the time? Save them once and log them in a tap. Or just say "same chicken sandwich as yesterday" and the coach knows what you mean.

A COACH, NOT A SPREADSHEET

MitFit's coach knows your last two weeks. Ask why the scale jumped overnight and you get a real answer based on your own numbers, not a generic tip. Ask what you can still eat today and it works with what you have left.

It never shames you. Over your target? You get the honest number and a way forward, not a red screen.

BUILT FOR REAL LIFE

- A 15% buffer on every meal you log, because you're estimating and that's fine. Adjust it, or switch it off entirely, if you'd rather log exact numbers
- Consistency over perfection: the 7-day average is what matters, not one bad Tuesday
- Ghost Weight and the Whoosh explained, so an overnight spike stops derailing you
- Plan tomorrow before it happens, and eat out without wrecking your day
- Saved meals for the things you eat every week

WHAT YOU GET

- Personalised calorie and protein targets from your own numbers
- Food logging by voice, photo, barcode or text
- Saved meals for the things you eat every week
- Water, steps, weight and exercise tracking
- Weight and step trends over 7, 30 and 90 days, and the full year
- A 52-week consistency grid showing the days you showed up
- Daily summaries and a "wrap my day" moment each evening
- No ads. Ever.

WHO IT'S FOR

Busy parents. Shift workers. Anyone who has tried calorie tracking before, got tired of the ads and the paywalls and the guilt, and quietly stopped opening the app.

You don't need a perfect week. You need a system that survives an imperfect one.

TRY IT FREE

7 days free, no card required. Then £6.49/month or £49.99/year. Founding members lock in £24.99 a year, for as long as they stay subscribed.

MitFit is not a medical device and does not provide medical advice. Always consult a qualified healthcare professional about your health. You must be 18 or over to use MitFit.