YourAdvalue

Estimating user value by tapping on RTB

YourAdvalue

Extension stats

Users: 29
Rating: 5.00
(1)
Version: 1.0.6 (Last updated: 2019-07-28)
Creation date: 2019-07-27
Risk impact: High risk impact
Risk likelihood:
Manifest version: 2
Permissions:
  • storage
  • cookies
  • <all_urls>
  • management
  • tabs
  • activeTab
  • webRequest
  • webRequestBlocking
  • http://*/*
  • https://*/*
Size: 295.94K

Other platforms

Not available on Android
Not available on Firefox
Not available on Edge
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Extension summary

The YourAdvalue extension tries to detect and report how much the users cost for the advertisers, based on the ads that the user receives in real time.

Every day, while browsing the web, ads are sent to our devices and browsers and shown in the websites we visit. Some of them are persistent and we encounter them every time we visit a specific website, but others are specifically tailored to meet our web searches, interests and hobbies, past browsing behavior, etc. For the latter type of ads to be tailored and delivered, the advertisers collect several types of data about each user and then use these data to send specific ads to the users-targets.

But how much does it cost for the advertisers to send these targeted ads?

In essence, how much does it cost for advertisers to collect all the needed data about each user, process them and use them for modeling the user's behavior and interests, and sending targeted ads to that user?

User reviews

Really simple and straightforward to interface with! Nice insights!
by Nicolas Kourtellis, 2019-01-08
View all user reviews

Extension safety

Risk impact

YourAdvalue requires some sensitive permissions that could impact your browser and data security. Exercise caution before installing.

Risk likelihood

YourAdvalue is very likely to contain malware and should not be trusted. Avoid installing.

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