Swatchee

Every makeup review you read was written by someone. The question is: does their
skin look anything like yours?

Swatchee filters reviews by skin profile, so you see feedback from people who
share your depth, your undertone and your skin type. No more guessing whether a
foundation that looked flawless on someone else will turn grey, orange or ashy
on you.

WHY IT EXISTS

Deep and olive skin tones have been an afterthought in beauty for decades. Shade
ranges stop too early, swatches are shot on one arm, and reviews rarely tell you
who is behind them. Swatchee is built around that gap.

WHAT YOU CAN DO

Build your skin profile: depth on a 10 shade scale, undertone, and skin type.
Browse a growing catalogue of makeup products with real shade data.
Read structured reviews scored on criteria that match the product category.
Scan a barcode in store to pull up a product instantly.
Save what you own and what you want in your bag.
Follow people whose skin is like yours and see what they actually repurchase.
Share your bag or a custom list with a link, no account needed to view it.

THE CATALOGUE

Thousands of products across foundation, concealer, blush, lipstick and more,
with shade names, hex swatches, ingredients and barcodes. Something missing? Add
it, and it helps everyone after you.

EARLY ACCESS

Swatchee is in open testing. The app works, the catalogue is live, and features
are still landing. Tell us what is broken and what you want next.