Sauce Lens

As someone who's been navigating the influencer marketing world for clients with Sauce's Influencer Plus for the past three years, I thought I had my workflow down to an art. That was until this Chrome extension came along (thanks James!), unexpectedly revealing to me the untapped potential for time optimisation in my daily tasks. It's a bit embarrassing to admit, but the ease and efficiency this extension has brought to my daily grind has been a bit of a wake-up call. Here I was, thinking I was the savvy Influencer Marketing Manager, juggling Instagram, a myriad of analytics, and my trusty deal sheets. Instead, this nifty tool has highlighted how much of my 'efficiency' was actually just me being stubbornly attached to my more complicated, time-consuming methods. The feature that delivers instant evaluations of influencers right on Instagram (web browser version) is nothing short of a lifesaver. Seeing an influencer's vitals, engagement rates, recent tagged accounts, and past performance data pop up instantly makes me wonder how I ever managed without it. And to think, all those hours I spent flipping between tabs and updating spreadsheets could have been used so much more productively! I must give credit where it's due; the accuracy and immediacy of the data have significantly reduced the room for error – and let’s just say, there were more 'intuitive guesswork' than I care to admit. The fear of missing out on the next big influencer partnership because of slow data retrieval is now a thing of the past. The user experience is so seamless that it feels like an integral part of Instagram, not an add-on. It's almost humbling to see how much simpler and more effective my job can be with the right tools. This extension has been a humbling yet welcome addition to my influencer marketing arsenal. It's a stark reminder that no matter how experienced we think we are, there's always room for improvement. I highly recommend it to my fellow marketers – trust me, you’ll wonder how you ever managed without it.