Mimuads

Put your brand on the screens where Africa buys.

Mimuads is Africa's first AI-native self-serve digital out-of-home (DOOH) advertising platform — the infrastructure layer connecting brands and businesses to verified audiences in the physical world. Whether you're a local business owner or a growing brand, Mimuads gives you access to real digital screens inside high-traffic venues across African cities pharmacies, eateries, restaurants, bars, and malls without the agencies, the minimum budgets, or the weeks of waiting.
Open the app. Upload your campaign. Go live in 24 hours.

WHAT YOU CAN DO

Browse screens by location
Discover available digital screens across African cities. Filter by venue type, area, and audience to find the right screens for your campaign.

Build your campaign in minutes
Set your campaign name, dates, and budget. No complicated setup. No agency required. No minimum spend.

Upload your creative
Add an image or video ad. We check the format, duration, and APCON compliance automatically — so your ad displays perfectly on every screen.

Fund your wallet securely
Top up through Paystack and pay only for what you book. Transparent pricing, no hidden fees, no long-term contracts.

Track performance in real time
Follow your campaign as it runs. See which screens your ad is live on and track AI-verified impressions as they happen — not estimates, confirmed human attention.

Get verified and go live
Complete a quick identity and business verification to unlock publishing. One-time setup, then you're ready to run campaigns anytime.

WHY MIMUADS
Fast — go from sign-up to a live campaign in under 24 hours
Transparent — no agencies, no markups, no surprises
Built for Africa — real screens in real high-traffic venues
AI-powered — intelligent campaign targeting, conversions and optimisation
Verified — every impression confirmed by computer vision, not estimated

WHO MIMUADS IS FOR

Brand managers and marketing teams running city-wide campaigns
Agencies looking for a self-serve DOOH channel with verified data

Business owners who want affordable, measurable local reach their audience across, Malls, Bars, Restaurants, pharmacies, salons, and retailers ready to grow


HOW IT WORKS

Create your account and verify your business
Browse available screens near your target audience
Upload your creative (image or video)
Set your budget and campaign dates
Fund your wallet and confirm your booking
Watch your ad go live across venue screens

THE INFRASTRUCTURE BEHIND THE AD

Every Mimuads campaign runs on a three-layer infrastructure stack:

Self-serve platform: any business, any budget, live in 24 hours with no human in the loop
AI Native infrastructure targeting engine: campaigns are matched to the right screens automatically based on venue type, location, foot traffic, and audience
Computer vision verification: every impression is confirmed by our AI system in real time advertisers pay only for verified human attention, never estimates

This is not just an advertising app. It is the programmatic backbone that makes physical advertising as measurable, accessible, and intelligent as digital advertising built natively for African cities.


ABOUT MIMUADS
Mimuads is building the advertising infrastructure that African cities deserve AI-native, self-serve, and built for the businesses that have always been left out. We operate across Lagos, Nigeria with a growing network of screens inside everyday venues, and we are expanding across West Africa.

Download Mimuads today and put your brand on the screens where your customers and audience already are.