SHADE: Stylishly Sustainable

Elevate Your Style, Consciously.

SHADE: Find Sustainable Fashion

SHADE: Find Sustainable Fashion is the world's first search tool for sustainable fashion. It allows users to find and compare sustainable apparel using a single image. With SHADE, users can easily discover similar-style items that are more sustainable and match their desired look. The extension works on every website and offers a wide selection of over 70,000 fashion items. SHADE has received recognition and awards, including backing from Imperial College London's Undaunted UK Cleantech Accelerator and winning Fast Company's World Changing Ideas Award in 2021. It has been featured in renowned publications such as Vogue Italia, Springwise, and EcoNews. SHADE continually improves with updates, enhancing the user experience, expanding viewing options, and refining sorting filters. The extension is developed by the founders of SHADY.CLUB and offers an affiliate program for interested individuals. Use SHADE to explore sustainable fashion and make ethical choices when shopping. Contact [email protected] or visit www.shadyclub.com for more information. Disclaimers regarding data usage and brand sustainability ratings apply.
Install from Chrome Web Store

Extension stats

Users: 242
-9
Rating: 5.00
(13)
Version: 0.9.8 (Last updated: 2024-03-22)
Creation date: 2022-09-20
Risk impact: Moderate risk impact
Risk likelihood:
Manifest version: 3
Permissions:
  • storage
  • webNavigation
  • scripting
  • contextMenus
  • unlimitedStorage
Host permissions:
  • <all_urls>
Size: 640.00K

Other platforms

Not available on Android
Not available on Firefox
Not available on Edge
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Extension summary

Are you looking for stylish, sustainable fashion? Try out SHADE, your ultimate sustainable shopping companion. 🌟

💻 Add to Chrome: Click the button above and pin the extension to your toolbar for easy access.

🔍 Product Search: Instead of text-based search, use visual AI to find sustainable alternatives that match the style you're after. Simply click on an image and let SHADE do the rest.

👗 Product Discovery: Browse over 70,000 sustainable pieces from brands rated 'Good' and Great' by Good On You; the world's leading source for fashion brand ratings.

This marks the initial version of SHADE! Huge thanks to our early users and brands for their invaluable help in bringing this to life. We're always iterating, so feel free to contact us at [email protected] or check out www.shadyclub.com to share your feedback and ideas for the upcoming version!

About Us: SHADE is being developed by SHADY.CLUB, a fashion AI startup founded entirely by fierce women to make sustainability more accessible. From the founders: "You can rock style and sustainability without compromise; numerous brands are devoted to sustainably crafting the latest-in-fashion, even in the fast fashion realm. These brands lack the resources to rival big retailers and deserve more visibility. The aim of SHADE is to get their products in front of shoppers and a fair shot at tackling greenwashing."

Disclaimers:

  1. While we appreciate that Google warns users about how extensions work, please note that this is a standard warning. SHADE does not read and change all your data on websites. For more details on data collection and usage, refer to our privacy policy at: https://www.shadyclub.com/privacy-policy
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User reviews

One word: AMAZING. On the suggestion of my young sister, I normally buy stuff on Shein because they are cheap. But I'm shocked to see how bad they are for the environment. Never again. Seriously, I'm gonna share this extension with her and her friends. In Italy, we care a lot about product transparency and origins; with fashion, you don't even think about it. I was surprised that I could find a real alternative to a pair of trousers I like. So, I ended up buying them on Afends. Same shape and colour, but the model is even sicker! Can't believe this works for real. It also gives you the chance to discover new brands. I love it! Only one little thing they can improve: there is a button to amplify the pop-up window. I wish it was more visible because it's very useful.
by Matteo Guerrato, 2022-10-13

Really cool extension. It makes it so much easier to make sustainable purchases. This is a must-have extension for your browser. Highly recommend it!
by Iago Patiño López, 2022-10-13

Really cool tool and basically what anyone doing online shopping needs in order to know what they are buying into! SHADE really helps to know when a brand is just green washing and when they are actually up for some sustainable practices, and ON TOP OF THAT the magic wand tool which helps to find alternative products in the same style but in a higher sustainable rating is a musthave! really helps cut down the time of additional research after finding a look you actually like. Really recommending and using myself every time!
by Julie Andrea, 2022-09-30
View all user reviews

Extension safety

Risk impact

SHADE: Stylishly Sustainable requires a few sensitive permissions. Exercise caution before installing.

Risk likelihood

SHADE: Stylishly Sustainable has earned a good reputation and can be trusted.

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Promo images

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