Mapp Cloud Debugger

The official Mapp Cloud Debugger allows you to see track-requests, to enable the debug mode of Mapps Smart Pixel, to review Mapp tracking pixel configurations and to review and debug your Marketing Automation implementation. By enabling request tracking, up to 200 Mapp Intelligence track-requests can be listed in the popup window.

Feel free to configure the request list fitting to your needs. Use predefined filters for various request types (teaser, product, events, media and more) or a custom RegEx.

Set the parameters that are displayed for every single request – click on a request to see a table with all parameters and their available values.

Usage examples:

• Enable the decoupled window mode so the window does not disappear when you click on a link and load a new page

or

• Open the window on a browser tab, and monitor the request from a second screen.

The Mapp Cloud Debugger provides a special debug mode for Mapps Smart Pixel technology. Enable the debug mode in the Smart Pixel, and you will see all method calls of Smart Pixel in the JavaScript console. You can even add the stack trace – this way you can easily find out which data is being tracked.

If you have Mapps Marketing Automation implemented on your site, the Mapp Cloud Debugger can help you review running campaigns. Highlight custom HTML containers and re-trigger recommendations and Audience Streams.

Marketers and data specialists should always be able to focus on their core business instead of spending their time taming the technology behind it. With the insight-based customer experience platform Mapp Cloud, marketing decision-makers have more time for the essentials and can place their brand messages in the best possible way. Through customer intelligence and marketing analytics, companies easily and effectively gain cross-channel customer insights from data, which in turn enable highly personalized marketing activities. Mapp's customers benefit from customized and self-optimizing cross-channel campaigns based on AI-powered predictive models. Automated messages can thus be sent in the ideal marketing channel, at the optimal time and with the right contact frequency. Thanks to powerful one-to-one personalization, maximum engagement as well as long-term customer retention are achieved.

Mapp operates offices in seven countries. Mapp's digital marketing platform helps over 3,000 businesses stand out from the crowd. Mapp's clients include Argos, Ella's Kitchen, Expert, Freesat, Francesca’s, Lloyds Banking Group, MyToys, Pepsico, Quint, Vivienne Westwood, and The Entertainer.