서대문구 행복 마일리지

Collects step data to show daily, weekly, and monthly progress along with weekly rankings. The map-based walking challenges and stamp tours encourage health activities for Seodaemun-gu residents; users earn points by completing courses or getting certified at tour locations.

The service also includes missions like pet walking and climate gathering, awarding points for participation. Points can be converted to Seoul Pay Seodaemun Love Gift Certificates and used in the Seoul Pay app like cash.