UW Ad Tracker

UW Ad Tracker

Help researchers at the University of Washington learn about how ads target you

What is UW Ad Tracker?
UW Ad Tracker is a research study from the University of Washington that aims to learn about ad targeting. By installing the Chrome extension and browsing designated websites, users can contribute valuable data on ad prices, screenshots, and website information.
Merlin
Stats
Users: 12 ▼ -1
Version: 1.2 (Last updated: 2021-12-09)
Creation date: 2021-06-07
Risk impact: High risk impact
Risk likelihood: Moderate risk likelihood
Manifest version: 2
Permissions:
  • <all_urls>
  • webRequest
  • storage
  • unlimitedStorage
  • webNavigation
Size: 3.47M
Stats date:

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Merlin
Summary

This extension is part of a research study from the Paul G. Allen School of Computer Science & Engineering at the University of Washington. We are hoping to learn about how much advertisers pay to show you ads, and how they may be targeting you. As part of the study, you will temporarily install this extension, and browse to 10 websites provided by us.

During the study, our extension will automatically collect the following info:

  1. The price the advertiser paid to show you the ad
  2. A screenshot of the ad
  3. The website the ad appeared on
  4. Data about web trackers and analytics on the site

For more info, please visit the study website at https://adsurvey.kadara.cs.washington.edu, or contact the researchers at [email protected].

Safety
Risk impact

UW Ad Tracker is risky to use as it requires a number of sensitive permissions that can potentially harm your browser and steal your data. Exercise caution when installing this extension. Review carefully before installing. We recommend that you only install UW Ad Tracker if you trust the publisher.

Risk likelihood

UW Ad Tracker is probably trust-worthy. Prefer other publishers if available. Exercise caution when installing this extension.

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Screenshots
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