UW Ad Tracker

Help researchers at the University of Washington learn about how ads target you
What is UW Ad Tracker?
UW Ad Tracker is a research study from the University of Washington that aims to learn about ad targeting. By installing the Chrome extension and browsing designated websites, users can contribute valuable data on ad prices, screenshots, and website information.

Extension stats

Users: 10 ▲ 1
Version: 1.2 (Last updated: 2021-12-09)
Creation date: 2021-06-07
Risk impact: High risk impact
Risk likelihood: Low risk likelihood
Manifest version: 2
Permissions:
  • <all_urls>
  • webRequest
  • storage
  • unlimitedStorage
  • webNavigation
Size: 3.47M

Other platforms

Not available on Firefox
Not available on Edge
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Extension summary

This extension is part of a research study from the Paul G. Allen School of Computer Science & Engineering at the University of Washington. We are hoping to learn about how much advertisers pay to show you ads, and how they may be targeting you. As part of the study, you will temporarily install this extension, and browse to 10 websites provided by us.

During the study, our extension will automatically collect the following info:

  1. The price the advertiser paid to show you the ad
  2. A screenshot of the ad
  3. The website the ad appeared on
  4. Data about web trackers and analytics on the site

For more info, please visit the study website at https://adsurvey.kadara.cs.washington.edu, or contact the researchers at [email protected].

Extension safety

Risk impact

UW Ad Tracker requires some sensitive permissions that could impact your browser and data security. Exercise caution before installing.

Risk likelihood

UW Ad Tracker has earned a fairly good reputation and likely can be trusted.

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