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It is a platform that connects consumers who support sustainable agriculture that does not rely on pesticides and chemical fertilizers with producers who are committed to producing safe agricultural products.

The agricultural products sold at Good Morning Market are limited to the following materials that can be used during production.
・Natural plant matter and compost and bacteria made from it
・Crop residue and compost made from it
・Mineral substances that exist in nature and those that are physically crushed or processed
・Additional soil from soil that has been confirmed to be safe

Good Morning Market is just a platform, and individual sales contracts are entered into directly between sellers and buyers.
It is assumed that the parties involved communicate and agree on the price, conditions, quality, etc. of the product.