Reviews of Hello Kitty Merch Match

By: Applibot, Inc.

List of user reviews and ratings for Hello Kitty Merch Match

Total ratings

4.13 (Rating count: 1,466)

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Review summary

Users praise the game’s cute Hello Kitty branding, colorful visuals, and engaging match-3 gameplay with customization. However many reviews flag monetization concerns (ads and high prices) and tough progression, plus occasional crashes and connectivity problems. A portion also dislikes the merch-focused angle, feeling it distracts from the core game.

Pros

Cute visuals and Hello Kitty/Sanrio branding
Fun, addictive match-3 gameplay with challenging levels
Colorful graphics with customizable themes/options
Sanrio merch integration appeals to fans

Cons

Monetization and ads felt intrusive or pay-to-win (boosts, high prices)
Level progression is very hard, leading to frustration and grind
Technical issues: startup crashes, loading errors, and connectivity problems
Merchandise-focused approach detracts from gameplay for some players

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User Reviews

Recent rating average: 4.00

All time rating average: 4.13

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11% (7)

Date	Author	Comment
2026-05-23	Po*****	cutest Japanese anime Sanrio characters!!!!!!!!!!
cutest Japanese anime Sanrio characters!!!!!!!!!!
2026-05-18	Je*****	As someone obsessed with Sanrio, I had high hopes, but like most mobile games, it fell short. I appreciate that the match-3 mechanic is unique - it's pretty fun to hunt the items down - but it quickly becomes frustrating. The difficulty amps up way too fast, and all of the items are the same color. There isn't any variation, so when you're given six different My Melody items to collect - it's pure chaos. Hopefully, in time, the difficulty will be scaled down. But for now, I'll pass. ✌️
As someone obsessed with Sanrio, I had high hopes, but like most mobile games, it fell short. I appreciate that the match-3 mechanic is unique - it's pretty fun to hunt the items down - but it quickly becomes frustrating. The difficulty amps up way too fast, and all of the items are the same color. There isn't any variation, so when you're given six different My Melody items to collect - it's pure chaos. Hopefully, in time, the difficulty will be scaled down. But for now, I'll pass. ✌️
2026-02-25	No*****	this game used to be cute because of hello kitty, but it has become too difficult. I even paid for a boost but still couldn't pass the level. it's a cash grab, basically.
this game used to be cute because of hello kitty, but it has become too difficult. I even paid for a boost but still couldn't pass the level. it's a cash grab, basically.