Amici di Scuola e dello Sport

Amici di Scuola e dello Sport is an initiative by Esselunga launched in 2015 to assist Italian schools, from nurseries to secondary education, as well as amateur sports clubs recognized by CONI and CIP. Through vouchers distributed at Esselunga supermarkets, customers can contribute to their chosen schools or sports associations.

Users can easily collect and load vouchers via the Amici di Scuola e dello Sport Chrome extension by scanning barcodes with their smartphones. Schools and clubs redeem these vouchers for free educational materials and sports equipment from a dedicated catalogue. The program also extends support to educational programs in juvenile prisons, emphasizing the importance of teaching in rehabilitation. Esselunga matches donations made through the app, doubling the impact of every contribution.