Made in Italy - App

Territories are not visited. They are crossed.

Italy is not a list of places to check off. They are historical centers that change light in the afternoon, paths that rise through the woods, shops where someone still works as they did a hundred years ago. Thousands of villages that you cannot find in guidebooks, and that no one has ever told you about.

Open the map, tap a territory and discover: its places, its itineraries, its audio guides, its events, its tickets. Made In Italy is the easiest way to find, understand, and truly experience them.

YOUR ITINERARY, BUILT AROUND YOU
You indicate how many days you have, where you are staying, how you move, and what interests you: the Travel Diary organizes your days taking into account distances, opening hours, current events, and weather forecasts. If it rains, the proposal changes. If you have two free hours, you already know how to use them.

UGO, THE ASSISTANT WHO ALWAYS ANSWERS
An information point always open, in chat or by voice, in your language. What to see nearby, where to eat, how to get there, what time the museum opens. No timetable, no queue.

ITINERARIES AND MAPS
Routes on foot, by bike, with family, in nature, or through the streets of the villages, with distance, altitude difference, difficulty, and travel time always indicated.

AUDIO GUIDES: LISTEN TO THE PLACE WHILE YOU LOOK AT IT
Multilingual stories and audio guides that activate during visits. Museums, churches, squares, places of memory: everything you are looking at has a story, and now someone is telling it to you.

BOOK, PAY, ENTER
Guided tours, events, experiences, and admissions: you book and pay in a few steps, without leaving the app. Tickets and confirmations remain in your wallet, with a QR code ready for access.

LOCAL EXCELLENCES, WHERE TO REALLY FIND THEM
Artisans, producers, guides, restaurateurs. The people who keep these territories alive have a profile, a story, and, where available, bookable products and experiences.

THE MORE YOU EXPLORE, THE MORE YOU WIN
Every check-in is worth points, badges, and content to unlock. "Around me" shows you what you are still missing. Themed missions, rankings, and prizes for those who venture a little further from the beaten tracks.

Not just another showcase. The digital direction of the territories that have decided to tell their story well.

Official tourism of Italian Municipalities, in a single App.

Download Made In Italy. Discover the rest by living it.