Bar_To_Be

"Bar_To_Be is the B2B event dedicated to the world of Beverage, the first meeting HUB in Southern Italy, capable of bringing together the Italian protagonists of the Bar Industry, Mixology and Hospitality.
The first Drinking Hub in Southern Italy is a mix of contents and tools that revolve around four pillars: business, experience, learning and community.

An event linked to the territory, with a look to the future and new trends thanks to the presence of national and international opinion leaders who will be present at the event and who will entertain visitors with masterclasses and workshops. The big names in Bar Industry, of the caliber of Patrick Pistolesi known abroad as "The King of Rome" thanks to the immense work done in his Drink Kong, certainly the most famous place on the national scene or as Paolo Sanna, manager of the Banana Republic of Rome, consultant and barmanager of the “Monaci delle Terre Nere” relais on Etna, organizer of the “Head to Head bartender competition”, the most illustrious representative of perfect Italian style. Here these are just some of the representatives of the national and international scene who for two days will become the protagonists of Bar_To_Be in Catania.

BTB will be the place where supply and demand will dialogue, where all the production segments of the bar industry will be the main players: producers, breweries, companies and distributors, large-scale distribution, bar managers and entrepreneurs, but also consumers, true final interlocutors of the wider world. of hospitality.

The setting of an unrivaled event for the Sicilian capital will be the renewed location of Sicilia Fiere. A new and innovative exhibition center of 320,000 square meters, with 120,000 square meters of covered areas. The first of its kind, and with these spaces, in Sicily. The exhibition complex is located on the outskirts of Catania and is a symbol of the modern and metropolitan industrial city.

Over 9,000 square meters will be dedicated to Bar_To_Be with a concentration of content: large exhibition area, Learning classrooms, Experience areas and the business lounge and, of course, the Matching Room reserved area, dedicated to business.

Particular attention will be paid to consumers with the intention of intercepting new trends in the beverage world, both mixology and beer, without forgetting coffee, waters and tools.

But there are still many new features of this first important edition of Bar_To_Be: in the evenings of 19 and 20 September, in fact, the event will move to the best places in Catania where contents, tastings and shows will merge into the B_Side_Show. A show where mixology becomes sound and where bartenders, music producers and musicians of national and international scope will perform mixing cocktails and sounds starting from dedicated drink lists designed for the occasion.

Business and Experience: let yourself be carried away and amazed by Bar_To_Be.
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