Engagement Rate Calculator

Free Instagram Engagement Rate Calculator
What is Engagement Rate Calculator?
The 'Engagement Rate Calculator' is a free Chrome extension that calculates the engagement rate of Instagram business or creator profiles. Analyzes the last 12 posts or posts in previous 28 days, delivering real-time active engagement metrics. Provides average category rates for competitive analysis within your industry, based on the Top 100 accounts within a specific Instagram category over 90 days.

Extension stats

Users: 5,000+
Rating: 4.00 (24)
Version: 1.3.0 (Last updated: 2022-11-09)
Creation date: 2021-10-10
Risk impact: High risk impact
Risk likelihood: Low risk likelihood
Manifest version: 3
Permissions:
  • scripting
  • activeTab
  • storage
  • tabs
Host permissions:
  • http://127.0.0.1:5000/*
  • *://*/*
Size: 287.74K

Other platforms

Not available on Firefox
Not available on Edge
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Extension summary

This Free Instagram Engagement Rate Calculator provided by One Nought One calculates the active engagement rate of a business or creator profile on Instagram in real-time. It also displays the average category rate to understand better and help cross-reference actual data within your industry or sector for competitive analysis.

Unlike other similar tools available on store, using this extension is completely free, and there are no hidden charges, limits or even signup required.

How does it work?

The Active Engagement Rate is calculated from the mean average for all interactions and inversely proportional to the number of followers in your account from the last 12 posts or posts published within the previous 28 days, whichever has the minimum count for establishing recency.

An Average Category Rate is calculated by collating the data of Top 100 accounts in a particular category and by summing their active engagement rate sustained over 90 days. And this includes all the 1550+ Categories of Instagram

User reviews

These summaries are automatically generated weekly using AI based on recent user reviews. Chrome Web Store does not verify user reviews, so some user reviews may be inaccurate, spammy, or outdated.
Pros
  • Free Instagram tool that is useful for creators
  • User-friendly design and straightforward functionality
  • Provides accurate engagement rate calculations without fake followers
  • Quick to access and easy to use
  • Constant updates and support from the developers
Cons
  • Frequently stops working or has loading issues
  • Requires uninstalling and reinstalling to try and fix problems
  • Limited to Chrome, not available on other browsers
  • Recent changes in Instagram UI affect functionality
  • Some users express disappointment over its inconsistency
Most mentioned
  • Stopped working
  • Useful for tracking engagement
  • Quick and easy to access
  • Must-have tool for influencers and brands
  • Appreciation for customer support and updates
User reviews
it wont work
by Mahdi Ftouh, 2024-11-21

It Doesn't Work.
by Hafez Bahari, 2024-02-06

One of the bestest and free Instagram tool! Not a single day goes by without me checking the AER on my account. It's a must for every creator out there
by Shifa Sabir, 2023-06-03
View all user reviews

Extension safety

Risk impact

Engagement Rate Calculator requires some sensitive permissions that could impact your browser and data security. Exercise caution before installing.

Risk likelihood

Engagement Rate Calculator has earned a fairly good reputation and likely can be trusted.

Upgrade to see risk analysis details

Promo images

Engagement Rate Calculator small promo image
Small promo image

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