Engagement Rate Calculator

Engagement Rate Calculator

Free Instagram Engagement Rate Calculator

What is Engagement Rate Calculator?
The 'Engagement Rate Calculator' is a free Chrome extension that calculates the engagement rate of Instagram business or creator profiles. Analyzes the last 12 posts or posts in previous 28 days, delivering real-time active engagement metrics. Provides average category rates for competitive analysis within your industry, based on the Top 100 accounts within a specific Instagram category over 90 days.
Merlin
Stats
Users: 5,000+
Rating: 4.00 (24)
Version: 1.3.0 (Last updated: 2022-11-09)
Creation date: 2021-10-10
Risk impact: High risk impact
Risk likelihood: Low risk likelihood
Manifest version: 3
Permissions:
  • scripting
  • activeTab
  • storage
  • tabs
Host permissions:
  • http://127.0.0.1:5000/*
  • *://*/*
Size: 287.74K
Stats date:

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Merlin
Summary

This Free Instagram Engagement Rate Calculator provided by One Nought One calculates the active engagement rate of a business or creator profile on Instagram in real-time. It also displays the average category rate to understand better and help cross-reference actual data within your industry or sector for competitive analysis.

Unlike other similar tools available on store, using this extension is completely free, and there are no hidden charges, limits or even signup required.

How does it work?

The Active Engagement Rate is calculated from the mean average for all interactions and inversely proportional to the number of followers in your account from the last 12 posts or posts published within the previous 28 days, whichever has the minimum count for establishing recency.

An Average Category Rate is calculated by collating the data of Top 100 accounts in a particular category and by summing their active engagement rate sustained over 90 days. And this includes all the 1550+ Categories of Instagram

User reviews
User reviews summary
These summaries are automatically generated weekly using AI based on recent user reviews. Chrome Web Store does not verify user reviews, so some user reviews may be inaccurate, spammy, or outdated.
Pros
  • Must-have tool for creators and brands
  • Helps with analyzing engagement and influencer marketing
  • Appreciation for constant updates and responsive support
Cons
  • Extension stopped working for some users
  • Inconsistencies in performance across different user setups
  • Limited to Chrome browser, posing a privacy concern for some
Most mentioned
  • Useful for calculating Active Engagement Rate (AER) on Instagram
  • Stopped working as of recently
  • Extension by One Nought One and their supportive response to issues
Recent reviews
It Doesn't Work.
by Hafez Bahari Hafez Bahari, 2024-02-06

One of the bestest and free Instagram tool! Not a single day goes by without me checking the AER on my account. It's a must for every creator out there
by Shifa Sabir Shifa Sabir, 2023-06-03

It is not working anymore. I tried uninstalling it and installing it back but can't see the engagement rate on IG.
by Marven Dale Moreno Marven Dale Moreno, 2023-05-19
View all user reviews
Safety
Risk impact

Engagement Rate Calculator is risky to use as it requires a number of sensitive permissions that can potentially harm your browser and steal your data. Exercise caution when installing this extension. Review carefully before installing. We recommend that you only install Engagement Rate Calculator if you trust the publisher.

Risk likelihood

Engagement Rate Calculator has earned a fairly good reputation and likely can be trusted.

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Screenshots
Promo images
Engagement Rate Calculator small promo image
Small promo image
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