Retail Detail by IMPACT

Retail Detail brings your brand's entire physical-retail presence into one connected app, from media plan to in-aisle execution to closed-loop measurement.

Most teams juggle a different tool for every job with one to plan, another for field audits, a third for facilities and yet another for reporting.

Retail Detail replaces that patchwork with a single platform built on one shared data spine so what happens on the shop floor and what shows up in your campaign report are finally the same story.

WHAT YOU CAN DO

Plan and book your media

Set strategy, budget and audience, choose your retailer networks, and flight your campaigns. Your booking carries straight through to the teams who run the inventory with no re-keying, no lost detail.

Engage the right shoppers

Reach shoppers with omnichannel, CRM-driven targeting and a direct engagement channel that links your digital message to the physical fixture in store.

Verify execution on the floor

Run store-walk compliance checks, confirm planograms and merchandising are set up correctly, and capture proof straight from the aisle. Flag facilities and maintenance issues that are ticketed instantly.

Measure the full funnel

Get real-time visitor analytics and foot-traffic insight, see network performance every morning, and connect exposure to outcome across multiple retailers at once.

Run the day

Work through prioritised shift tasks, monitor a live command centre for compliance and conversion, and keep every brand asset in one place with the built-in brand portal.

BUILT FOR

Brands activating across multiple retailers and shopping centres
Field reps and merchandisers verifying in-store execution
Retail, facilities and operations teams managing day-to-day store work
Marketing and brand leaders who want one source of truth from plan to till

WHY RETAIL DETAIL

One platform, one data spine. Instead of stitching together separate point tools that never quite agree, Retail Detail connects planning, shopper engagement, field execution and measurement so your data flows end to end. The result is the cross-retailer, in-store view no single dashboard can give you and a team that spends less time reconciling tools and more time selling.

Your data is handled in line with applicable privacy regulations, and access is controlled by your organisation.

Download Retail Detail and bring your whole retail presence into focus.