Apna Urea

Apna Urea is a dedicated loyalty program developed by Hindustan Urvarak & Rasayan Limited (HURL) to support Urea retailers and farmers across northern India. Retailers can earn loyalty points by registering farmers and placing orders through the app. Farmers benefit directly by receiving mobile recharge coupons as lucky rewards when they place orders with registered retailers. HURL, established in 2016, is a joint venture of leading Indian public sector companies including Coal India Limited (CIL), NTPC Limited, and Indian Oil Corporation Limited (IOCL), reflecting strong governmental backing in the fertilizer sector. This program aims to enhance collaboration and promote sustainable agricultural practices among key stakeholders in India's fertilizer supply chain.

By participating in Apna Urea, retailers and farmers not only gain valuable incentives but also contribute to a robust, community-driven agricultural ecosystem. This unique platform integrates government support with modern technology to facilitate better access to essential nutrients for crops, thereby enhancing productivity and farmer welfare.