Style Direction

Style Direction is a personal colour and style guide built specifically for mature women, created by Linda Preston, a style expert with decades of experience.

Take a quick 5-minute questionnaire about your features, lifestyle, and preferences. Style Direction analyses your answers and builds your personalised style profile.

YOUR COLOUR SEASON
Discover whether you are a Soft Autumn, True Winter, Bright Spring, or one of twelve seasonal palettes. See the exact shades that flatter your skin, hair, and eyes, with hex codes you can match to clothes and makeup.

YOUR STYLE IDENTITY
A unique style profile based on lifestyle, body shape, and aesthetic preferences. Silhouette guidance, recommended cuts, and the formulas that work effortlessly for your figure.

HAIR & MAKEUP
Hair colour and cut suggestions matched to your season. Foundation undertones, lipstick shades, and eye palettes designed for women who refuse to be invisible.

OUTFIT FORMULAS
Editorial ensembles created for your season and life stage. Complete looks with palette guidance you can take shopping or assemble from pieces already in your wardrobe.

ETHICHEKIQ AI TOOLS
- Skin Intelligence: photo-based skin assessment
- Hand & Wrist: structural and aesthetic insights
- COLSET wardrobe scanner: assess your existing closet against your colour palette
Two free scans, then unlimited with the full guide.

FROM LINDA, FOR YOU
Linda Preston founded Style Direction to give mature women the personal styling experience the fashion industry rarely offers. Every recommendation is grounded in classical colour theory, contemporary cut analysis, and respect for the woman wearing it.

UNLOCK THE FULL GUIDE
One-time payment. No subscription. Lifetime access to your personal colour and style profile.

MASTERCLASSES (COMING SOON)
Linda's signature classes will teach the underlying theory so you can refine your wardrobe with confidence.

PRIVACY-FIRST
Photos used for AI scans are processed and not retained. Your style profile is yours alone.

Style Direction is brought to you by CHASM AI Inc.