Rural Marketing

✴ The Rural Marketing refers to the activities undertaken by the marketers to encourage the people, living in rural areas to convert their purchasing power into an effective demand for the goods and services and making these available in the rural areas, with the intention to improve their standard of living and achieving the company’s objective, as a whole. ✴

► The Rural Marketing is a two-way process, i.e.,✦

☆ Urban to Rural:❱❱ FMCG Goods, Agricultural fertilizers, automobiles, etc. are offered by the urban market to the rural market.☆

☆ Rural to Urban:❱❱ The agricultural supplies viz. Fruits, vegetables, flowers, milk, etc. is offered from the rural market to the urban market.☆

【Topics Covered in this App are Listed Below】

⇢ Rural Marketing - Overview

⇢ Rural Market and Marketing

⇢ Nature and Characteristics of Rural Market

⇢ In Indian Economy

⇢ Coca Cola Base in Indian Rural Market

⇢ Influencing Factors

⇢ Rural Markets

⇢ Consumers

⇢ Desh Ki Dhadkan – Hero Honda

⇢ Mix

⇢ Strategies

⇢ E-Chaupal − A New Era in the Indian agro Sector

⇢ Promotion Strategies

⇢ LG: Rural Marketing in India

⇢ Attitude

⇢ Culture

⇢ Development

⇢ Initiatives taken by HUL to Reach the Rural Consumer