Examine source code of Improve Digital

{
  "theme": {
    "images": {
      "theme_frame": "Persona_Header_ImpDig1.jpg"
    },
    "colors": {
      "frame": "#e8e8e8",
      "tab_background_text": "#002d55"
    }
  },
  "version": "2.0",
  "name": "Improve Digital",
  "manifest_version": 2,
  "description": "Please enjoy our Improve Digital persona.\n\nImprove Digital works with PubMatic’s ad revenue optimisation technology. In real time it optimises between different ad networks and exchanges based on eCPM. Additionally publishers can add their own CPC and CPM campaigns into the mix and build their own ‘private ad network’.  READ MORE&gt; <a href=\"https://outgoing.prod.mozaws.net/v1/e429f4c28f7c928aeefa699a6af0ce7c6ae5888e953897a703af657d415c7e64/http%3A//www.improvedigital.com\" rel=\"nofollow\">www.improvedigital.com</a>"
}