S.H.E. Search Human Equalizer

S.H.E. is taking the bias out of search.
What is S.H.E. Search Human Equalizer?
S.H.E. Search Human Equalizer is a browser extension that transforms the way we search by removing bias and repositioning search results for accurate representations of women's achievements. Help transform search results and the world with S.H.E. flag new terms for equalization.

Extension stats

This extension was removed from Chrome Web Store on 2022-06-29 due to Chrome Web Store policy violation
By: Pantene
Users: 2,000+
Rating: 2.63 (48)
Version: 1.2.2 (Last updated: 2019-12-11)
Creation date: 2019-12-11
Risk impact: High risk impact
Risk likelihood: Very high risk likelihood
Manifest version: 2
Permissions:
  • tabs
  • activeTab
  • storage
  • http://*/*
  • https://*/*
  • https://www.google.com/_/chrome/newtab*
Size: 41.04K

Other platforms

Not available on Firefox
Not available on Edge
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Extension summary

Search “greatest engineers” or “greatest painters” and your results may not provide an accurate representation. Women are transforming the world every day, but cultural stereotypes distort their achievements and potential. These biases are being reflected in our search engine algorithms, affecting search results.

That’s why Pantene created S.H.E. Search. Human. Equalizer.

S.H.E. is a browser extension that transforms the way we search by helping remove some of the learned bias. S.H.E. operates in the search backend, filtering and repositioning results to yield more accurate representations.

By using S.H.E. you can influence the way search engines work today, giving women’s transformations the visibility they deserve. While using the extension, you can flag a term that S.H.E. hasn’t equalized yet. This helps S.H.E. make updates and continue to help transform results and the world.

User reviews

Why is this spyware extension still allowed on the chrome store?! Pantene and the marketing company behind this are pure evil for hijacking peoples concerns with a crass tool to promote their own search results, presumably because Pantene's parent company Procter & Gamble is not profitable enough to buy their search advertising. Absolute scumbags, and shame on Google for letting this live on the chrome web store for years now.
by Jonathan, 2021-07-30

Disappointed. Would like to use this extension but it really doesn't change most bias search results. Pantene you need to care if you are going to say you care.
by Sunday Dunaway, 2021-06-14

This no longer appears to function, even for their example search terms.
by Zachary Yaro, 2021-03-31
View all user reviews

Extension safety

Risk impact

S.H.E. Search Human Equalizer is risky to use as it requires a number of sensitive permissions that can potentially harm your browser and steal your data. Exercise caution when installing this extension. Review carefully before installing. We recommend that you only install S.H.E. Search Human Equalizer if you trust the publisher.

Risk likelihood

S.H.E. Search Human Equalizer is very likely to contain malware and should not be trusted. Avoid installing.

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Promo images

S.H.E. Search Human Equalizer marquee promo image
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S.H.E. Search Human Equalizer small promo image
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