Features & Capabilities

tactikPAK™...What is it?

An engaging digital tutor, tactikPAK™ is a perfect study-buddy. The series offers bite-size summaries of nine related topics. As chapters cover key principles, word acronyms prompt quick retention. Whimsical, color illustrations make learning fun and interactive quizzes allow you to gauge your comprehension.

It’s a portable crash course. A fun, interactive learning system. Take your digital tutor with you. On your smartphone or tablet. It's your mobile mentor.

Quickly master each subject with a few key principles. Each main point relates to a specific strategy in the form of an acronym. Each letter in the acronym explains that principle in more detail.

tactikPAK™... How to use it?

There are 3 handy ways to use each module.

  1. Get an Overview.
    Review all key principles and their corresponding acronyms. Then, consider where you want to begin concentrating your efforts. Try to implement all the principles in one integrated plan.

  2. Focus on 1 Principle at a Time. Choose an acronym and master one card at a time.

  3. Combine Several Principles.
    By pairing principles together, you can actually plan, activate and implement your advertising strategies and decide what specific “tactiks" will create the impact you want.

For example, in the Advertising module, once you know your target, you can develop your concept (M-E-S-S-A-G-E) and create a tagline (S-L-O-G-A-N) to establish your positioning (in the M-I-N-D of the consumer).

After you've identified your target and created your concept, tagline and position, you are prepared to consider: • How to P-O-S-E it (the product) in the marketplace. • How to R-E-A-C-H (which media) your audience. • How O-F-T-E-N (what amount of frequency) to present the message. • How to increase S-A-L-E-S (what kind of promotion).

ABOUT THE tactikPAK™ DIGITAL SERIES

It’s an exciting, fit-in-your-pocket business tool. Designed to inspire innovative and creative thinking, tactikPAK™ courses are now available in many topics, including: • Advertising • Copywriting • Creativity • Design • Presentation • Promotion • Public Relations • Resume • Writing

It’s that simple. In fact, applying tactikPAK™ principles couldn’t be easier. Use the series to: • Spark creative ideas • Sensitize your marketing sensors • Stimulate your right brain into action

Each one of the tactikPAK™ apps examines a specific principle. Every principle has a matching acronym. For example, in Copywriting, G-R-A-S-P reminds you to understand and then incorporate consumer research. Use the information to guide the creative solution. This will help you develop an on-target and on-strategy message.

Focus your attention on the key points as you go through the modules, acronym by acronym. Identical word endings unify that module. For instance, Copywriting has "ance" at the end of each key word. You’ll find the interactive quizzes are fun to do. And they’ll make it easy to master each course in a flash!

The tactikPAK™ series (Patent Serial No. 08/002,155) was invented by Margo Berman, an award-winning creative talent, recognized advertising professor, author, and corporate trainer.

Discover other Creative Catalyst Unlock The Block products. And, get ready to... Shatter The Gray Matter!

User Growth & Download Statistics

App
By:
Margo Berman
Rating:
5.00
(26)
5.00
Version:
1.3 Last updated: 2016-08-04
Version code:
841474158
Creation date:
2014-11-13
Compatible devices:
Size:
24.86MB
Full description:
See detailed description
Source:
Apple Apps Store
Data ingested on:
2026-06-06
Compare stats and ranking:

Contact the developer

Chrome-Stats does not own this Apple app. Please use these information below to contact the Apple app developer.
Developed by:
Margo Berman
Apple Apps Store
https://apps.apple.com/us/app/copywriting-tactikpak/id912615893

User Reviews

Reviews praise Copywriting tactikPAK for being easy to use, well organized, and rich with practical acronyms, real-life examples, visuals, and end-of-chapter quizzes that reinforce learning. It’s valued as a quick reference and study aid for students and professionals, offering engaging content, accessible digital format, and inspiration for copy strategies. A single negative note asks for fixes, but no widespread drawbacks are reported. Overall, the app is highly recommended for learning and applying copywriting tactics, with emphasis on entertainment value (sound effects) and practical application.
Pros
  • Easy to use and user-friendly
  • Well-organized and easy to navigate with concise chapters
  • Quizzes at the end of chapters aid learning and memory; useful acronyms and tactiks
  • Real-life examples, visuals, and engaging content for practical understanding
  • Digital, portable format; suitable for students and professionals as a quick reference and study aid
Cons
Recent reviews
Please fix this! 😥
by Ma*****, 2022-07-27

This app is very easy to use and highlights key topics in copywriting. Anyone can learn something new or even just refresh things they already know about the field. Another great thing is that it has lots of real life examples of the topics covered. Overall, great app.
by ca*****, 2022-02-10

This copyright tactic Pack is one I haven’t seen yet, with its acronyms and listed information one can simply understand the meaning behind the motive. It’s added bonus is that it comes with quizzes to active the reader and long term memory. It’s research and detailed orientation it’s very accessible and easy to download by just a click of a button. So what’s stopping you go do it now! You won’t regret it :)
by El*****, 2021-04-10
View all user reviews ›

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