Sweet Southern Charm

If you love finding the brands you want, the styles you can’t resist and NEW arrivals every time you look — welcome to Sweet Southern Charm!

We’re known for incredible selection, HUGE collections of Lulu-B and Kendra Scott, Simply Southern for women and men, and top brands with styles ladies of all ages love. And the best part? We truly LOVE what we do, and we hope you can feel that every time you shop with us.

Whether you’re shopping in-store, on our website or right here on our app, there’s always something new waiting for you!

Lulu-B is HUGE for us! We’re known for our incredible selection of colorful, comfortable and easy-to-wear Lulu-B styles. From their famous UPF50+ fabrics to tops, dresses, skorts and resort wear, we love giving our customers LOTS of choices.

And then there’s Kendra Scott! We’re proud to offer a HUGE selection, from classic favorites and everyday pieces to the newest seasonal collections. Whether you’re looking for a gift, adding to your collection or just need a little extra sparkle, our Kendra Scott selection is always worth checking out.

Simply Southern is another longtime favorite and a BIG part of Sweet Southern Charm — and it’s not just for the ladies! We carry a great selection of Simply Southern for WOMEN AND MEN, along with accessories, new releases and seasonal favorites throughout the year.

And it doesn’t stop there! You’ll find even more apparel from TOP BRANDS, plus jewelry and accessories, with styles that ladies of ALL AGES love.

SELECTION is one of the things we’re most proud of. From colorful and fun to classic and comfortable, we love giving our customers LOTS of choices — including those unexpected finds you didn’t even know you needed.

New shipments are constantly arriving, which means there is ALWAYS something new to discover. Lulu-B patterns, fresh Kendra Scott collections, Simply Southern favorites, resort wear, apparel and accessories are continually making their way through our doors.

We also love bringing our customers along for the ride. We ask for your opinions on upcoming patterns, colors and styles because your feedback matters to us. After all, we’re buying for YOU!

Shopping online? We ship SUPER FAST from Virginia!

Whether you shop through our app or on our website, we make it easy to shop Sweet Southern Charm wherever you are. Visit sweetsoutherncharmva.com anytime to see our latest arrivals.

We know when you order something new, you’re excited to get it. Our team works hard to get orders out quickly, and super-fast shipping is something we take a lot of pride in.

Behind every order is a real team of people who genuinely LOVE what we do. We love finding amazing new merchandise, helping customers find something they feel fabulous in and seeing familiar names come through on our online orders.

Sweet Southern Charm has grown because of our customers, and we never forget that. Whether you’ve shopped with us in-store, found us through our website or just discovered us through our app, we’re so glad you’re here.

Come back often — because around here, the new shipments just keep coming!

From our store in Virginia to your front door, thank you for shopping small and allowing us to continue doing what we truly LOVE.

Sweet Southern Charm

Forget the Mall, Cause We’ve Got It All!