Keeps

Keeps is a private space for the moments that matter.

A keep is a photo and a few words about a moment worth remembering, or just the words, when there's no photo to take. Your keeps are private by default. No feed, no likes, no follower counts. Just the moments you choose to hold onto.

What makes Keeps different is that a moment can hold more than one memory of it. Share a keep with the friends who were there, and each person can add their own photo and their own note, their own perspective on the same moment. Years later you're not looking at one version of a day. You're looking at everyone's.

Keep a moment: a photo and a note, or just write Private by default: you choose what to share, and with whom Shared perspectives: friends add their own photos and words to a shared moment Groups: a private space for sharing with the same people On this day: quietly resurfaces a moment from years ago Yours to keep: export or delete everything, anytime

Keeps isn't a place to perform. It's a place to remember.