Verella

Scan a barcode. Get a verdict that's actually about you.

Generic nutrition scores treat everyone the same. Verella reads the label through your profile — your body stats, your goal, your dietary pattern, your food sensitivities — and returns one clear verdict:

• Good choice • Fine in moderation • Better occasionally • Best avoided

No cryptic 0–100 numbers. No one-size-fits-all grades. The same cereal can be a "Good choice" for one person and "Better occasionally" for another — because you're not the same person.

BUILT FOR PEOPLE WHO READ LABELS FOR A REASON Tell Verella what matters to you — including profiles for Crohn's, IBS, GERD, type 2 diabetes, high blood pressure, or high cholesterol — and it highlights the ingredients guidance says to watch, with plain-language notes on why. Every rule is based on published guidance from sources like NICE, the ADA, AHA, and NHS. No AI guesswork: verdicts come from a transparent, deterministic rules engine, so the same product and profile always get the same answer.

ALLERGEN AWARE Flag any of the 14 major allergens (peanuts, milk, gluten, sesame, celery, mustard, and more) and Verella surfaces mentions in the ingredient list — including compound ones like "peanut butter."

WHAT VERELLA CHECKS • Added sugar, sodium, saturated fat, and fiber — against YOUR daily targets • Ingredient watchlist: flagged additives, dyes, and sweeteners, each with a source • Ultra-processing level (NOVA) • Serving-size reality check — what one serving means for your day • 12 dietary patterns, from Mediterranean to low-FODMAP

PRIVATE BY DESIGN Your health profile stays yours: no ads, no trackers, no selling data. Sign in with Apple. Delete your account (and all data) any time, in-app.

FREE TO START 5 fresh scans every month, free. Founding Member unlocks unlimited scans: $3.99/month or $23.99/year with a 7-day free trial — founding price locked for life.

Product data from Open Food Facts (ODbL). If the data isn't there, Verella says "insufficient data" — it never guesses.

Verella provides general nutrition information, not medical advice. Always follow guidance from your own clinician or registered dietitian.

Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/