Yashoda Jewellers

Yashoda Jewellers: A Legacy of Trust Since 1881 For over 145 years, Yashoda Jewellers has been a symbol of trust, purity, and exceptional craftsmanship. What began in 1881 as a humble vision has evolved into one of Latur’s most respected jewellery destinations, carrying forward a legacy across five generations.

The journey began when Late Shri Baldevji Agroya established Surajmal Satyanarayan Saraf in the historic Saraf Line of Latur. Built on values of honesty, quality, and strong customer relationships, the legacy was nurtured by Late Shri Surajmalji Agroya, Late Shri Satyanarayanji Agroya, and Shri Vijaykumar Agroya.

Today, the fifth generation—Shri Krishnkumar Vijaykumar Agroya and Shri Kamalkumar Vijaykumar Agroya—continues to uphold these traditions while embracing modern innovation.

From Heritage to Grandeur

In 2011, Shri Vijaykumar Agroya introduced the name Yashoda Jewellers, marking a new chapter in the family’s journey. What began as a 243 sq. ft. store has now transformed into a magnificent 10,000 sq. ft. luxury showroom inaugurated in 2024.

Located at Seth Satyanarayan Agroya Marg, Opp. Bus Stand No. 2, Beside Yashoda E-Square, Old Renapur Naka, Latur, the showroom offers a world-class jewellery experience where tradition, elegance, and innovation come together.

Jewellery for Every Generation

Yashoda Jewellers offers an extensive range of jewellery designed to suit every occasion and generation.

Our collections include certified Gold Jewellery in 9KT, 14KT, 18KT, 22KT, and 24KT purity, along with Bridal, Antique, Heritage, Kundan, Polki, and Pearl collections.

Contemporary designs feature Italian, Turkish, Rose Gold, and White Gold jewellery. Our exclusive Diamond & Gemstone Lounge showcases Natural Diamonds, Lab-Grown Diamonds, Moissanite, and precious gemstones.

We also offer Platinum Jewellery, Silver Jewellery, and premium Silver Articles, making Yashoda Jewellers a complete destination for luxury, celebrations, and gifting.

Purity You Can Trust

Trust remains the foundation of our legacy. Every gold ornament is HUID Hallmarked, ensuring certified purity and transparency. Diamonds and gemstones are accompanied by recognized certifications, giving customers complete confidence in every purchase.

For generations, families have chosen Yashoda Jewellers not only for jewellery but also for authenticity, value, and superior craftsmanship.

The Future is Digital

As customer lifestyles evolve, Yashoda Jewellers is preparing to launch its Digital App, bringing trusted jewellery services into the digital age.

The app will enable customers to:

• Buy and accumulate Digital Gold.
• Invest through Gold SIP plans.
• Purchase and redeem Gift Cards.
• Lock gold prices through Book My Gold.
• Explore the latest collections.
• Shop jewellery online.
• Track investments, savings, offers, and rewards.

Designed for convenience, transparency, and accessibility, the app will redefine jewellery shopping and gold savings.

A Relationship Across Generations

For more than a century, Yashoda Jewellers has celebrated life’s most precious moments with its customers. Every ornament crafted, every promise fulfilled, and every relationship built has strengthened our legacy.

As we move forward, our commitment remains unchanged—to deliver exceptional quality, timeless designs, and the trust that generations have relied upon since