Today Beauty & Personal Care

Thousands of beauty, skincare, makeup & wellness products — plus your AI Skin Advisor.

Today is your ultimate beauty destination — discover thousands of skincare, makeup, beauty, and wellness products, all in one place. Powered by AI and designed for skincare enthusiasts, makeup lovers, wellness seekers, and beauty professionals alike.

Meet your AI Skin Advisor: get a personalized skin analysis in seconds. Our advanced AI scans your skin, identifies your concerns, and recommends the perfect products and routine from thousands of skincare, makeup, and wellness options — tailored just for you.

Browse thousands of products across every category: moisturizers, serums, foundations, lipsticks, mascaras, wellness devices, facial tools, and so much more. Build your perfect daily routine, track your results, and shop the best in beauty and wellness — all from one beautifully designed app.

Features: • AI Skin Advisor — instant skin analysis & personalized product picks • Thousands of skincare, makeup, beauty & wellness products • Wellness devices guide & expert recommendations • Personalized beauty & skincare routine builder • Curated looks from top beauty creators • Product reviews and ratings • Shade finder for foundation, lipstick & more • Save and organize your favorite products • Shop directly from the app

From your morning skincare ritual to your evening glam, Today keeps your beauty and wellness world beautifully organized. Join millions of beauty lovers and start your glow-up journey today.

Download Today — because every day is a good day for great beauty.