Memory Magic: Photo Albums

Turn the moments already in your library into thoughtful albums. Ask naturally, review every photo, and keep your memories private with on-device intelligence.

Your camera roll holds thousands of moments. Memory Magic helps you find the stories inside them and turn them into thoughtful Apple Photos albums—without uploading your photo library.

ASK FOR A MEMORY Describe a person, pet, place, trip, or date in your own words. Memory Magic searches the photo library you authorize and gathers the strongest matches.

DISCOVER IDEAS Find quiet suggestions based on recurring people and pets, favorite places, and moments worth revisiting.

REVIEW EVERYTHING Keep, remove, refine, and choose a cover before anything is created. Memory Magic only creates an album after you approve it, and it references your originals rather than duplicating them.

KEEP ALBUMS CURRENT Memory Magic can suggest new matching moments for saved albums as your library grows. You review additions before they are saved.

TEACH THE PEOPLE AND PETS THAT MATTER Name recurring faces and pets so future searches and ideas feel personal.

FREE TO START Use Memory Magic with your 1,000 most recent accessible photos, teach one person and one pet, and receive two new album prompts each day, banked up to 14.

MEMORY MAGIC PRO Upgrade to search your full accessible library, teach unlimited people and pets, build unlimited prompted albums, keep managed albums current, and use iCloud Learning Backup. Monthly and annual subscriptions and a lifetime purchase are available in the app. Eligible new annual subscribers receive a 7-day free trial.

PRIVATE BY DESIGN Photo understanding runs on your iPhone or iPad. Your original photos and videos are never uploaded to ZiriGaming Studios. There are no ads, tracking, third-party analytics, or developer accounts.

iCloud Learning Backup privately syncs learned people and pet profiles and custom context across your Apple devices. It never includes your original photos, and you can turn it off or delete it at any time in Settings.

Built for iPhone and iPad. Requires iOS or iPadOS 18 or later.

Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/