Arfo

Show them you care.

Arfo is the all-in-one app for dog parents, from feeding to training to health tracking and everything in between. Built for people who genuinely want to do right by their dog and recognize what may "go unsaid" can still "be heard" with the right care and attention.

THE STORY It started with a dog. She came into our lives and immediately turned our house into a home, and into mild, loving chaos.

The constant question was: "Have you fed the dog? Did she eat? How much?" It sounds small, but when you're both tired and you genuinely can't remember if she's eaten, you feel terrible. We tried texting each other, notes on our phone, a shared doc. Nothing stuck.

Then she developed food allergies. Suddenly her diet mattered more than most dogs'. Managing what she could eat, watching for ingredient changes, tracking vet visits across multiple practices, it was a lot to hold in your head. We built Arfo because we wish it had existed from the start.

FEEDING & NUTRITION Never ask "did you feed her?" again. Track every meal, who fed, how much, and when, across Morning, Afternoon, Evening, and Night. Perfect for households where multiple people care for your dog. No more guilt, no more double-feeding. Log treats and snacks, monitor water intake, and keep a full feeding history for every dog in your pack. One tap marks a meal done, or log for the whole pack at once.

RELIEF & DAILY ROUTINES Track bathroom breaks for your whole pack with a single tap. See daily, weekly, monthly, and yearly trends so you always know what's normal for your dog, and notice quickly when something's off. Log walks, play sessions, and grooming appointments to keep every part of your dog's routine in one place.

TRAINING Arfo includes step-by-step training guides built on positive reinforcement, organized into three levels: Foundations, Everyday Manners, and Tricks & Showtime. Start with the 7 Foundations skills, Watch Me, Sit, Down, Stay, Come, Place, and Heel, the bedrock for everything else. Move on to Everyday Manners for real-world skills like off-leash walking and a clean recall, then have fun with Tricks like Shake, Spin, and Bang.

Each guide becomes a coached, rep-by-rep session, complete with a built-in clicker that goes everywhere, so you never need an extra gadget. Every session is logged automatically, and once a skill is learned, Arfo schedules automatic brush-up reminders so nothing ever gets rusty.

BUILT FOR YOUR WHOLE PACK Arfo is built for the whole household, not just one person. Invite family members or dog walkers to your pack, share care logs in real time, and make sure everyone is always on the same page. Every dog gets a full profile, photo, breed, nicknames, weight, with the fields that matter most pinned front and center.

YOUR CARE HELPS DOGS EVERYWHERE As part of the Arfo community, your logs and experiences help dog owners around the world make smarter decisions. You're not just tracking your dog — you're helping care for pets everywhere.

We really, really love our dog. She's not just a pet, she's part of our family. And we built something we wish had existed from the start. That's why we built Arfo. Because she deserves it. And so does yours.

Everything your dog deserves. Join the pack.