Reroot: Find Local Food

Find the farms your neighbors already know about, for FREE. 50,000+ local food producers and growing.

There are tens of thousands of independent food producers in this country and yet there is no single place to find them.

Small farms selling organic veggies, backyard beekeepers producing raw honey, ranchers selling grass-finished beef out of a chest freezer - they’re everywhere. But the grocery store wins by default because it's one stop. Local food is a project. You might find one producer at a farmers market, another because you happened upon their roadside stand, a third because you drove past their farm. The grocery store isn't better, but it is easier. And that's not a fair fight. Independent food producers deserve better.

Reroot is a map of all of them.

And it’s free.

If you think corporate farms and grocery stores are your only option, you’re wrong. Reroot is 50,000 producers strong and counting, and you can help make it even better.

DISCOVER Find the food you want from people you can trust. Farms and ranches, foragers and fishers, harvesters, bakers and makers. Search in your neighborhood or across the country. Filter by product, location, certification, or even producer identity. Actually meet the person who grows your food. Tap into the community - find and follow other local food lovers just like you.

TRACK Reroot is your local food diary. Check in to track what you bought, when, who you were with, and what you loved about a place. Create lists of your tried and true favorites or producers you want to check out. Never forget who you bought those amazing eggs from at the farmers market or where that fresh strawberry stand was. We keep track so you don’t have to.

SHARE When you check in and share your finds, you’re doing something that matters. That kind of social proof gives a small farm the visibility that used to require a marketing budget they don't have. Every check-in helps the producer, helps the community, and helps the next person find something good, and it keeps the map honest and current in a way no directory could do on its own.

Local food is a group effort, and together we’re mapping every independent food producer in America. Tell your friends.

ONLY ON REROOT Check out What's Fresh for seasonal guides, honest explainers, and curated lists from people who actually know local food. We'll tell you what's in season right now, which producers are worth the drive, and what 'pasture-raised' actually means. Earn badges as you explore. Get notified when new producers join near you, when something comes into season, or when a producer you follow drops something special. The more you use Reroot, the better it gets at showing you what you'll love.

WHY REROOT For every dollar spent on food at a grocery store, the producer who grew it keeps as little as three cents. Producing food is one of the most important jobs, but it is also one of the most difficult and least lucrative. And we think the people who grow our food deserve better. They deserve to be found, they deserve to be celebrated, and they deserve our support. If you feel the same way, you’re in the right place.

Welcome to Reroot. Let's go find something good.