Swatch: Grid & Feed Planner

Plan your Instagram feed before anything goes live.

Swatch is a grid planner made by photographers. See the whole profile at once, arrange your posts, and design each one around the look of the feed instead of one photo at a time. No login, no subscription, no scheduling.

START WITH THE GRID • Lay posts out in Instagram's real 3:4 proportions, so what you plan is what your profile shows • Block out a feed in colour before you've shot anything, with colour placeholders • Flatten every photo to its dominant tone with the colour map, and read the whole palette at a glance • Press, hold and drag to reorder; the grid reflows around it • Mark reels, carousels, captions and what's already posted

COMPOSE THE POST • Single photos, plain carousels and per-photo borders • Photo layouts and framed sets that bake down to one clean tile • Seamless Panorama carousels: span one photo across several slides so it reads as one continuous image on the swipe • Preview the finished post in a real Instagram feed

PLAN STORIES TOO • Design Stories on a 9:16 canvas with photos, text and backgrounds • Arrange them across slides and preview the sequence

WRITE THE CAPTION • On supported iPhones, Apple Intelligence suggests a caption in your tone or polishes your own, entirely on your device • Copy it across when you hand the post to Instagram yourself

FREE AND PRO Free plans one grid on one account with the full feed workflow: single photos, plain carousels, borders, colour placeholders, the colour map, reordering, Stories and export. Pro is a one-time $9.99 unlock: more grids and accounts, photo layouts and Frames, seamless Panorama carousels, on-device AI captions and every future update. No subscription, ever.

YOURS, AND PRIVATE Your grids live on your iPhone and sync through your own iCloud across your Apple devices, free. There's no Swatch account and no Swatch server. Swatch never posts for you: plan here, then post from Instagram when you're ready.