Haystack AR

Explore, discover, and win. Haystack AR transforms conferences and events into interactive adventures with challenges, prizes, and sponsor engagement.

Turn Your Event Into An Adventure™

Haystack AR is an interactive augmented reality platform designed to transform conferences, trade shows, festivals, corporate events, and community gatherings into engaging, memorable experiences that drive attendee participation and exhibitor value.

Today's attendees expect more than booths, brochures, and business cards. Event organizers face increasing pressure to deliver meaningful engagement, while exhibitors need better ways to attract visitors and generate qualified leads. Haystack AR bridges that gap by turning event spaces into interactive adventures that encourage exploration, discovery, and connection.

Using Haystack AR, attendees embark on a location-based scavenger hunt throughout the event. As they explore the venue, they discover virtual objects, complete challenges, earn points, unlock rewards, and compete with other participants. Every interaction is designed to increase engagement while encouraging attendees to visit key locations and exhibitors throughout the event.

For Event Organizers

Haystack AR helps create an experience attendees will remember long after the event concludes. Rather than relying solely on traditional event activities, organizers can introduce a gamified experience that increases participation, encourages networking, and drives traffic across the entire venue.

Benefits include:

• Increased attendee engagement and participation • Enhanced event experience through gamification • Greater traffic distribution across the event floor • Increased sponsor visibility and value • Opportunities for prize-based participation • Memorable experiences that encourage repeat attendance • Modern technology that differentiates your event from competitors

Whether hosting a professional conference, trade show, convention, festival, fundraiser, or community event, Haystack AR creates an interactive layer that transforms passive attendees into active participants.

For Exhibitors and Sponsors

Standing out in a crowded exhibit hall is one of the biggest challenges exhibitors face. Haystack AR helps drive attendees directly to participating booths through interactive challenges, object discovery, and reward opportunities.

Exhibitors can become destinations within the event experience, increasing booth traffic and creating natural opportunities for conversation and relationship building.

Benefits include:

• Increased booth visitation • Enhanced sponsor visibility • More meaningful attendee interactions • Improved lead generation opportunities • Greater return on sponsorship investments • Differentiation from competing exhibitors • Increased brand awareness and engagement

By integrating sponsors directly into the gameplay experience, Haystack AR creates value beyond traditional signage and promotional materials.

How It Works

1. Attendees download Haystack AR.
2. Participants select their event and begin their adventure.
3. Virtual objects and challenges are discovered throughout the venue.
4. Participants earn points and rewards by completing objectives.
5. Sponsors and exhibitors benefit from increased engagement and traffic.
6. Event organizers gain a more interactive and memorable attendee experience.

Built for Modern Events

Haystack AR combines augmented reality, location-based experiences, and gamification to deliver a next-generation event engagement platform. The result is a powerful tool that benefits attendees, organizers, exhibitors, and sponsors alike.

Whether your goal is increasing booth traffic, improving attendee engagement, driving sponsor value, or creating a truly unique event experience, Haystack AR helps turn every event into an adventure.

Turn Your Event Into An Adventure™