WhatTheLabel: Food Scanner

You shouldn't need a chemistry degree to do the weekly shop.

WhatTheLabel reads the back of any food pack and tells you, in plain English, what's actually in it. Snap a photo of the ingredients list and within seconds you'll know:

• What every number really is (282? That's calcium propionate — a preservative used in most Australian sandwich bread)
• Which additives are worth a second look
• What's hiding behind "natural flavour" and "vegetable oil"
• Whether it's ultra-processed (NOVA group) or close to real food
• Any allergens, in clear terms

Built for Australian shelves. We read labels the way the Food Standards code (FSANZ) describes them, not a US database that doesn't know what 282 is.

No barcode required. Most food scanners give up when they can't find your product. WhatTheLabel reads the label itself — so it works on store-brand bread, local bakery snacks, that random imported jar you've never seen before.

WhatTheLabel Pro gives you unlimited scans, full ingredient breakdowns, and a scan history so you can track what you're actually eating.

3-day free trial, then a monthly or annual Pro subscription. Cancel anytime in your Apple account.

We don't sell your data. We don't show ads. We just read labels.

Terms of Use (EULA): https://whatthelabel.com.au/terms