Prettier: Aesthetic Camera

New look Playback — an old tape, now playing. In videos, the counter actually runs. Point. Shoot. Pretty.

It reads the scene before you even shoot.

Prettier is an aesthetic camera that reads the scene — portraits, landscapes, sunsets, backlight — then captures each moment at its prettiest. No complicated editing — choose a look for the moment, press the shutter, and your photos, Live Photos, and videos come out with vintage, film, and cinematic moods.

■ 93 signature looks Whatever the moment, there's a look made for it. • Cities — Bangkok · Paris · London · Tokyo · Seoul… 20 in all: shoot in the colors of the city you're in • Portraits — Main Character: glowing skin, calmer backgrounds. Today's main character is you • Film portraits — Peachy · Pastel: from warm peachy skin to bright airy pastel, faces the way film remembered them • Food — Nom Nom: warmer tones that make every dish look tastier • Cloudy days — Sunnier Side: bright, airy shots even under gray skies • Backlight — Counter Light: brings faces back from the shadows • Night — Night Owl: crisp city lights, clean dark tones • Sky — Sky Gazer: deeper blues, sharper clouds • Travel — Tropics · Surfer · Tree Hugger: beaches and getaways in their most vivid colors • Summer — Summer Break · That Summer: dazzling midsummer film colors and faded blue-green summer air • Street snaps — Street: the mood of the city, bold contrast and restrained color • iPhone nostalgia — iPhone SE · iPhone 6S · iPhone XS: yellow retro, cool pink matte, and soft selfie moods from older phone cameras • Memories — Memory Lane · Instant · Toy Camera · Date Stamp · VHS '90s · Camcorder Diary · Playback · Y2K Digicam: faded film, instant prints, camcorders and digicams — just like you remember • Cinematic — Cinema Film · Hollywood · Movie Scene · Quiet Cinema · Broken Light · Rainy Day · Dim Room: everyday moments, straight out of a movie • Film mood — Prettier · Priceless · Film Chrome · Soft Film · Daydream · Squint · Old Album · City Walk · Vivid · B&W Feels · Crisp Day · Calm Day · Cool Film · Watercolor · Youth Film: the deep, soft colors only film can give, each with its own mood • Portrait lighting — Reflector · Flash · Shadow Eraser • Bright & airy — Bloom · Vanilla · Tidy Room · Clear Morning · Lemon Cream: as fresh and open as a sunlit room • Sunset — Golden Hour • Film looks — Butter Film · Gold • Fun effects — Fisheye · Pixel Art · Pixel& Me · Pixel& Friends · Ghost& Me · Ghost& Friends · Symbol · Emoji · Emoji Mask

■ Smart auto-adjust Your filter reads the scene — portraits, landscapes, sunsets, backlight — then fine-tunes the look to fit that exact moment. The same look, always at its best.

■ Real-time filter camera See it before you shoot it. Frame your shot with the look applied live — press the shutter, and what you see is what gets saved.

■ Photos, Live Photos, and videos Apply the same look to photos, Live Photos, and videos. Keep your whole feed in one consistent color.

■ Your originals stay safe Editing never destroys the original. Undo anytime, so edit without hesitation. Fully compatible with "Revert to Original" in the Photos app.

[Subscription & purchase details] • Premium is available as a Monthly Premium (1 month) or Yearly Premium (1 year) auto-renewable subscription, or as a one-time Lifetime purchase. • Payment is charged to your Apple Account at confirmation of purchase. Subscriptions renew automatically unless canceled at least 24 hours before the end of the current period. • You can manage or cancel your subscription anytime in Settings > Apple Account > Subscriptions. • Lifetime is a one-time purchase, not a subscription — it never renews.

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Even an ordinary day becomes your best shot — with Prettier.

Point. Shoot. Pretty.