HorseJournal: Horse Diary

For horse-mad riders and the grown-ups who love them. Private journal, no ads, no public feed. Start free with 3 horses. Premium €3.99/mo or €24.99/yr (save €23).

Your first canter doesn't have to vanish in 24 hours.

HorseJournal is the private diary for horse-mad riders of every age, and the parents who carry the camera. Every photo, every first, every bad day at the barn — kept in one place, seen only by the people you actually want to show.

Snap stories disappear. WhatsApp groups scroll away. HorseJournal keeps the post-show photo and the way you felt about it.

BUILT FOR THE WAY HORSE GIRLS ACTUALLY USE THEIR PHONE

• Every horse gets her own page. Luna has her own profile. So does Bink. Photos, rides, the day she spooked at a plastic bag — all under her name, not yours. • Firsts you can find years from now. First trot. First canter. First jump. First ribbon. Kept where they belong, not buried in a 4 000-photo camera roll. • Private circles, not public feeds. Share only with the people who actually care — your barn friends, your family, your trainer. Nothing you save is ever visible to strangers. There is no public feed and there will never be one. • Memory cards you can save and send. A single image with the horse, the date, and what happened — the kind of thing you'd actually print and stick on the fridge. • A year ago today. HorseJournal quietly surfaces a moment from your past on the Home screen when a date matches — one year, six months, or one month ago. No notifications, no nagging — just a soft reminder of where you and your horse used to be. • Works for all disciplines — jumping, dressage, trail riding, pony club, western, and Icelandic horses.

BUILT FOR PARENTS WHO ARE PAYING FOR IT

• No ads. Ever. The whole business model is "users pay a fair price". That's it. • No tracking, no data sold, no third-party analytics. Period. • Apple Family Sharing on every subscription — your kid uses the app, you stay payer of record. • Easy parental oversight. Join your child's circle to see what they share, without taking over their account. • Independent use is from age 13 in Belgium and from age 16 in the Netherlands. Younger riders are welcome with parental consent.

OUR PROMISE TO YOU

Whatever is free in version 1.0 stays free for you, forever. We will never quietly move a free feature behind the paywall on accounts that already had it. It's written in our Terms.

FREE TO START — REALLY FREE

• Up to 3 horses • 1 photo per horse • Unlimited activities • 10 photos • Join existing circles • All your data exportable any time

PREMIUM WHEN YOU WANT MORE

• Unlimited horses (free is capped at 3) • Multiple photos per horse (free is 1 photo) • More than 10 photos (free is capped at 10) • Add videos to activities, not just photos • Create your own private circles (free accounts can join existing circles)

€3.99 / month or €24.99 / year (save €23 — six months free, every year).

Subscriptions renew automatically through your Apple ID. You can cancel anytime in iPhone Settings → Apple ID → Subscriptions. Payment is charged to your Apple ID at confirmation. Renews unless canceled at least 24 hours before the end of the current period.

MADE BY A HORSE FAMILY, FOR HORSE FAMILIES

HorseJournal was built by Fransiska, a mom of two horse-mad daughters who got tired of watching their best days at the barn vanish into Snap stories and group chats. The first 90 cm jump. The day the new pony arrived. Gone in 24 hours, scrolled past in a week. So she made the app she wanted her own daughters to have.

PRIVACY POLICY https://horsejournal.app/en/privacy

TERMS OF USE https://horsejournal.app/en/terms

SUPPORT https://horsejournal.app/en/support