Alaura

Your AI leadership coach, scored against 37 signals across every conversation you have. Built for founders who lead through talking.

Alaura is the AI leadership coach that turns your daily conversations into a leadership signal.

If you lead through talking (pitching, hiring, deciding, aligning), Alaura listens via your wearable pendant and grades how you led. Every conversation gets scored on 37 leadership signals across four outcomes: Force, Decision, Alignment, and Resonance. Your day rolls up into a single Edge Score.

EVERY MEETING COUNTS Each conversation is analyzed for clarity, presence, consistency, focus, momentum, alignment, inquiry, empowerment, attunement, and recognition. You see what worked, what didn't, and where to spend your energy tomorrow.

YOUR DAY, REFLECTED Each morning you get a written reflection of the previous day: the highlight, the key moment, a coaching nudge, and any blind spots Alaura noticed. Listen instead of read: Alaura can play it back in your own voice (with a 30-second clone you record once).

YOUR AI EXECUTIVE COACH A daily tip is generated by an AI coach that knows your week. You can chat with the advisor, ask "why did Tuesday score low," or "what's the pattern in my hiring calls" and get answers grounded in your actual conversation data.

WHO YOU ARE AT WORK Beyond daily scores, Alaura maps your founder archetype, behavioral patterns, and how you change across the week. You see your MBTI, DISC, and Big Five mapped against your actual conversation behavior, not a self-report.

PRIVACY-FIRST Your conversations are yours alone. They are processed solely to generate your own coaching reports. Transcripts and scores are visible only to you and are never shared with anyone else, ever. No human reads your conversations. Delete your account at any time to erase everything.

REQUIRES WEARABLE PENDANT Alaura needs a compatible conversation-recording pendant (sold separately). The app pairs with it over Bluetooth and analyzes the conversations it captures throughout your day.