Gravity:App Marketing by Affle

Gravity is an app growth and analytics platform built for marketers who want a clearer, more connected view of their App Store performance, even when they are away from their laptop or desktop. Designed around Telescope, Gravity helps teams analyze campaign performance data on the go, review app visibility, monitor keyword coverage, understand product page effectiveness, and stay updated on market movement from one focused platform.

In today’s App Store environment, growth decisions often need to be made quickly. Marketers may not always have access to a full desktop dashboard when they need to check campaign summaries, review performance trends, or understand where optimization is needed. Gravity helps marketers bring important campaign and growth signals to their mobile device so they can stay informed and make better decisions wherever they are.

At the center of Gravity is Telescope, a performance intelligence layer built to help app teams understand their growth health across the App Store. Telescope gives marketers a deeper view of how their app is positioned across keywords, categories, competitors, creatives, and overall discoverability. With a clear analytics framework, teams can identify where performance is strong, where visibility is limited, and which areas need attention.

Gravity helps marketers analyze campaign summaries, keyword-level trends, regional performance, and product page insights in one place. Teams can use these insights to understand where spend is generating stronger outcomes, where discoverability can improve, and how different growth levers are contributing to overall app performance, without needing immediate access to a laptop or desktop.

For teams operating across multiple markets, Gravity supports a more organized view of regional growth signals. Marketers can evaluate keyword visibility, category movement, localization opportunities, and performance differences across regions. This helps teams understand how user search behavior and competitive dynamics vary by region, making it easier to plan market-specific growth strategies.

Gravity also helps teams evaluate custom product pages and App Store presence more effectively. By reviewing keyword alignment, audience intent, page messaging, and campaign outcomes, marketers can better understand how product page experiences influence discovery and conversion. Whether the goal is to support seasonal campaigns, category-specific themes, localization, or performance experiments, Gravity helps teams connect app growth insights to practical decisions.

Built for performance marketers, growth teams, ASO specialists, and mobile-first businesses, Gravity gives teams a more complete way to understand and improve app growth while staying connected to campaign data on the go. The platform brings together analytics, campaign summaries, keyword visibility, competitive insights, product page performance, localization signals, and reporting into one structured growth view.

With Gravity, marketers can:

• Analyze campaign performance data on the go • View campaign summaries and performance insights • Track keyword visibility and coverage • Analyze App Store discoverability • Monitor category and competitor movement • Review regional performance trends • Evaluate custom product page effectiveness • Identify growth gaps and optimization opportunities • Understand product page and keyword alignment • Use Telescope to assess overall app growth health

Gravity helps marketers turn scattered App Store signals into clear, measurable insights. With Telescope at its core, Gravity gives teams the visibility they need to understand campaign performance, identify opportunities, and make better app growth decisions, even when they do not have access to a laptop or desktop.