DAD

Fatherhood doesn't come with quiet moments to think.

DAD gives you one good thing to do with each child — chosen for who that child actually is — and keeps the year you spend doing it.

Built for Christian fathers who want to father with intent.

THE PORTRAIT Twelve questions, four minutes. DAD learns how each child handles big feelings, what lights them up, and where they're stretching. Everything else moves around that. THE PLAN One unhurried idea, waiting when you open the app. Not a to-do list — a thing to do together, with the reason attached, so you can decide whether it's right. THE COAT A quiet picture of where your attention has actually gone this season. It's usually not where you thought, and that's the useful part. THE DEVOTION A verse that fits the week, and a way into it that works at your child's age. DAD nudges; it never tells you what to think. THE GALLERY A line, a photo, a first. They gather into something calm you'll actually come back to — and a monthly check-in shows you what's changed. THE ALBUM At the end of the year it becomes a hardcover book, printed and posted. The year you were actually there, on a shelf. BUILT TO BE CALM No feed. No streaks. No notifications begging you back. Uncluttered on purpose, and easy to use one-handed while life happens around you. YOURS, AND PRIVATE Your children's profiles, notes and photos stay on your device and sync through your own iCloud. No ads. No tracking. Your family's data is never sold, and never used to train anything. DAD asks before anything is sent to an AI service, tells you plainly what goes, and works completely if you say no. DAD is free to use. An optional subscription adds personalised plans, devotions and conversations written for each child, the Coat, and room for more children, photos and journal history. The printed album is a separate one-off purchase.

DAD Premium is A$7.99 per month or A$74.99 per year, auto-renewing until cancelled.

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