Made In Italy - App

The official tourism app of Italian municipalities. Explore the Italy you won’t find in guidebooks. Tailor-made itineraries, audio guides, tickets, and experiences.

Territories aren’t just visited. They’re experienced.

Italy isn’t a checklist of places to tick off. It’s historic town centers changing in the afternoon light, trails climbing through the woods, workshops where people still work as they did a century ago. Thousands of towns you won’t find in guidebooks, with stories no one has ever told you.

Open the map, tap a territory, and discover its places, itineraries, audio guides, events, and tickets. Made In Italy is the simplest way to find them, understand them, and truly experience them.

YOUR ITINERARY, BUILT AROUND YOU Tell us how many days you have, where you’re staying, how you’re getting around, and what interests you. The Travel Diary plans your days around distances, opening hours, current events, and the weather forecast. If it rains, your plan changes. If you have two free hours, you’ll already know how to spend them.

UGO, THE ASSISTANT THAT ALWAYS ANSWERS An information point that’s always open, by chat or voice, in your language. What to see nearby, where to eat, how to get there, what time the museum opens. No opening hours. No lines.

ITINERARIES AND MAPS Routes on foot, by bike, with the family, through nature, or along the streets of historic towns, with distance, elevation gain, difficulty, and estimated duration always provided.

AUDIO GUIDES: LISTEN TO A PLACE WHILE YOU EXPERIENCE IT Multilingual stories and audio guides that come alive along your visit. Museums, churches, squares, places of memory: everything you’re looking at has a story. Now there’s someone to tell it.

BOOK, PAY, ENTER Guided tours, events, experiences, and admission tickets: book and pay in just a few steps without leaving the app. Tickets and confirmations stay in your wallet, with your QR code ready at the entrance.

LOCAL EXCELLENCE, RIGHT WHERE YOU’LL FIND IT Artisans, producers, guides, restaurateurs. The people who keep these territories alive have a profile, a story and, where available, products and experiences you can book.

THE MORE YOU EXPLORE, THE MORE YOU EARN Every check-in earns points, badges, and content to unlock. “Around Me” shows you what’s still waiting to be discovered. Themed missions, rankings, and rewards encourage you to venture a little farther beyond the beaten path.

Not another showcase. The digital direction of a territory that has chosen to tell its story well.

The official tourism app of Italian municipalities, all in one place.

Download the app. Discover the rest by living it.