Julie: Baby Sleep & Parenting

Free access to Julie to our founding families. Sleep windows for naps + nights, plus the 3am answers you'd ask your midwife. Guided by UK doctors and midwives.

Like a midwife in your pocket - warm, knowledgeable, always there.

Julie is your AI parenting partner. She remembers your baby, knows NHS guidelines, and is guided by UK-based doctors and midwives. So when you’re awake at 3am, you’re not alone with Google or Generic-AI.

THE SLEEP CORTEX

For the families who’ve tried everything and need more than predictive wake windows.

• Sleep windows: Julie learns your baby’s rhythm and tells you when they’re most likely to settle, for naps and nights. • What to do when they won’t: Gentle, methodologically flexible options (Ferber, Fading, Chair) shaped to your child’s age and temperament. • Contextual support: Julie remembers what’s been happening (the leap, the cold, the new childminder, patterns between parents) and adjusts her guidance.

EVERYDAY PARENTING

Ask anything. Feeding, milestones, red flags, nappies, the lot.

• Personalised: Julie remembers your family’s story and grows with your child from newborn to toddler. • NHS-guideline-informed: Answers grounded in the same evidence your UK based health visitor uses. • Calm and clear: Never alarmist, never preachy. The brilliant friend who happens to be a midwife. • Safety-aware: A red-flag library helps Julie spot when a question needs a clinician, not an app.

GUIDED BY UK CLINICIANS

Julie is purpose-built for parents and guided by UK-based doctors and midwives. Our clinical team helps shape the answers Julie gives, so the warmth you feel comes from the same evidence base your health visitor uses. Julie will not provide content that is marketing material, advertising or non-UK based guidance. Everything you receive is guided by our clinical team.

PRIVACY YOU CAN TRUST

Your family’s information stays yours. We don’t sell data. We don’t show ads. Julie AI is GDPR-compliant and led by a registered Data Protection Officer.

WHO JULIE IS FOR

Parents of children 0–3. First-timers, second-timers, anyone who’s ever Googled at 2am.

JULIE IS NOT A MEDICAL DEVICE

Julie offers parenting guidance grounded in NHS and NICE standards. She is not a substitute for medical advice, diagnosis, or treatment. If your child is unwell, contact your GP or NHS 111. In an emergency, call 999.